Abstract

Background: Studies of educational institutionalism warn; 1) the administration of a traditional culture and leadership as the guiding axis of academic programs ; 2 ) the establishment of an agenda focused on knowledge management , entrepreneurship and innovation; 3) strategic alliances between universities and companies as the central axis of vocational training; 4) multidisciplinary collaborative networks. Objective: Specify a model for digital entrepreneurship research. Method: A non-experimental, cross-sectional and exploratory study was carried out with a nonprobabilistic selection of indexed sources in repositories of UNAM and UAEMEX. Results: The model specification includes five explanatory hypotheses of the dependency relationship trajectories between eight variables-beliefs, values, perceptions, knowledge, motives, attitudes, intentions and behavior.