Abstract

Concerns about the possible effe cts of the mass media on individuals and cultures have been a preoccupation of academic research since World War 11 The Electronic colonialism Theory posits that mass media when exported carry with them broad range of values These values are economic social cultural and sometimes political or religious in nature Increasingly they carry with them the English language in terms of music movies or the Internet The World Systems theory elaborates and extends the Electronic Colonialism Theory ECT further by dividing the nations of the globe into three categories it then expands on how the core category works to influence the two subordinate categories However within the Core nations some are concerned about the impact and penetration of ECT as well countries such as Canada France the U K Israel New Zealand and Australia are prime Core nations that continually worry about the Americanization of their domestic cultural industries and consumer behavior McPhail 2010 35