@incollection{, FC8A85E9968CF66E101092431AAAF066 , author={{UsmanJimada} and {Ahmadu Bello University}}, journal={{Global Journal of Human Social Sciences}}, journal={{GJHSS}}2249-460X0975-587X10.34257/GJHSS, address={Cambridge, United States}, publisher={Global Journals Organisation}2092328 } @incollection{b0, , title={{Population Stats and Facebook Subscribers Internet Users Statistics for Africa}} , journal={{Africa Internet Usage}} , year={2020. April 20/2020} } @book{b1, , title={{Service Franchising: A Global Perspective}} , author={{ IlanAlon }} , year={2006} , publisher={Springer} 45 } @incollection{b2, 10.3390/socsci4030630 , booktitle={{Reconceptualizing Cultural Globalization: Connecting the "Cultural Global" and the}} 2015 } @book{b3, , title={{}} , author={{ ArjunAppadurai }} , year={2008} , address={X. Inda, Jonathan} } @incollection{b4, , title={{Disjuncture and Difference in the Global Cultural Economy}} , booktitle={{The Anthropology of Globalization: A Reader}} , editor={ RenatoRosaldo } Malden, MA , publisher={Blackwell Pub} , note={2nd ed.} } @book{b5, , title={{Cultural Studies: Theory and Practice. SAGE}} , author={{ ChrisBarker }} , year={2008. April 20, 2020} } @incollection{b6, , title={{A Few Big Companies Are Taking over the World's Media}} , author={{ BejaminCompaine }} , journal={{Review Foreign Policy}} 1 , year={Nov. 2002. August, 2011} } @book{b7, , title={{Globalization, homogenization of culture}} , author={{ AbigailDatun McDonaldization }} , year={2014. April 25, 2020} } @book{b8, , title={{Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches}} , author={{ ArthurABerger }} , year={2000. April 20} 2020 , note={SAGE. pp. 271-.} } @incollection{b9, , title={{On the Concept of Culture and Some Cultural Fallacies}} , author={{ DavidBidney }} , journal={{American Anthropologist}} 46 , year={1944. 1944} } @book{b10, , title={{A Ritual or Expressive Model. in McQuial's Mass Communication Theory 6 th edition Sage South Asia Edition New Delhi India p 71}} , author={{ JamesCarey }} , year={1975} 112 } @incollection{b11, , title={{A Cultural Approach to Communications}} , author={{ JWCarey }} , journal={{Communication}} 2 , year={1975} } @incollection{b12, , title={{Asian Brands and the Shaping of a}} , author={{ JulianCayla } and { GianaMEckhardt }} , journal={{Transnational Imagined Community Journal of Consumer research}} 35 , year={2008} } @book{b13, , title={{The Oxford Handbook of the Sociology of Religion}} , author={{ PeterClarke }} , year={2008. 4 February 2013} 492 , note={Oxford Handbooks Online} } @incollection{b14, , title={{Civilization for Global Society) Glocalism: Journal of Culture}} , author={{ VittorioCotesta }} 10.12893/gjcpi.2019.1.9 , journal={{Politics and Innovation}} 1 , year={2019. 2019} , note={Globus et Locus} } @book{b15, , title={{After Access: Inclusion, Development and a More Mobile Internet}} , author={{ JonathanDonner }} , year={2015} , publisher={MIT Press} } @incollection{b16, , title={{}} , journal={{Digital Globalization and the Developing World}} } @book{b17, , title={{Globalization: A Reference Handbook ABC CLO p}} , author={{ JustinZacharyErvin } and { AldenSmith }} , year={2008. April 25, 2020} 35 } @incollection{b18, , title={{African Culture and the African Personality}} , author={{ EEzedike }} , journal={{From Footmarks to Landmarks on African Philosophy Somolu}} , year={2009} , publisher={Obaroh and Ogbinaka Publishers} } @incollection{b19, , title={{Global Culture: An Introduction}} , author={{ MikeFeatherstone }} , journal={{Theory Culture Society}} 7 , year={1990} } @book{b20, , author={{ FredFejes }} , title={{Critical Mass Communications Research And Media Effects: The Problem of the Disappearing Audience, Media, Culture and Society}} London , publisher={Copyright by Academic Press Inc} , year={1984. July 1984} 6 } @book{b21, , author={{ FrankWebster }} , title={{Theories of the Information Society Third edition Routledge}} London, New York , year={2006} } @book{b22, , title={{Media and The Preservation of Culture In Africa, Cultural Survival Quarterly Magazine}} , author={{ VanFranz } and { Derpuye }} , year={1998. June 1998. September 10, 2020} } @incollection{b23, , title={{The Political Economy of Privacy on Facebook}} , author={{ CFuchs }} , journal={{Television and New Media}} 13 2 , year={2012} } @book{b24, , title={{Social media in Times of Neo liberalism: Connective action or Polarization of the Public Debate?}} , author={{ CFuchs }} , year={2012} , publisher={Bennett, WL & Segerberg, A Information, Communication & Society} 15 77 } @incollection{b25, , title={{Cultivation Analysis: An Overview}} , author={{ GeorgeGerbner }} DOI: 10, 1080/15205436.198.9677855 , journal={{Mass Communication and Society}} 1 , year={1998} } @book{b26, , title={{Globalization and Homogenization of Culture: Taking a closer look at Fast Food Restaurants}} } @incollection{b27, , title={{Globalization (1) and media: do twentieth century concepts remain relevant}} , author={{ &Hachten } and { Scotton }} , journal={{Journal: Forum on Public Policy}} 1938-9809 Year 7 , year={2007. 2007} } @book{b28, , title={{Cultural Autonomy in Global Communication Longman}} , author={{ HamelinkCees } and { J }} , year={1983} The University of California } @book{b29, , title={{Media Intertextualities}} , author={{ HiramotoMie }} , year={2012} , publisher={John Benjamins Publishing} 76 } @book{b30, , author={{ AnnCHollifield }} , title={{The Social Implications of International Media in Media Economics Theory and Practice Third Edition}} , editor={ AlisonAlexander JamesOwers RodCarveth C AnnHollifield Albert N Greco Lawrence ErlbaumAssociates } Publishers Mahwah, New Jersey-London , year={2004} } @book{b31, , title={{Critical theory}} , author={{ MHorkheimer }} , year={1982} , publisher={Seabury Press} , address={New York, NY} } @incollection{b32, , title={{n2 Pretoria online version}} , author={{ GabrielIdang }} , booktitle={{African culture and values Phronimon}} , year={2015} 16 } @book{b33, , author={{ JohnJantsh }} , title={{The definition of Social Media. Duct Tape Marketing (blog)}} , year={2005. September 25. April 25, 2020} } @book{b34, , title={{KFC operations change hands December}} , year={2009} 8 } @book{b35, , title={{Hybridity, Or the Cultural Logic of Globalization}} , author={{ MarwanKraidy }} , year={2005} , publisher={Temple University Press} , address={Philadelphia} } @book{b36, , title={{Media Imperialism Reconsidered The Homogenizing of Television Culture}} , author={{ ChinLee } and { Chuan }} , year={1980} , publisher={Sage Publications Inc. Beverly Hills California} } @incollection{b37, , title={{Reconceptualizing Cultural Globalization: Connecting the "Cultural Global" and the "Cultural Local}} , author={{ StephenMagu }} , journal={{Soc. Sci}} 2015 3 , year={2015} } @book{b38, , title={{}} 10.3390/socsci4030630 } @book{b39, , title={{Hegemonic" globalization and cultural diversity: The risk of global monoculturalism}} , author={{ AJMarsella }} , year={2005} , publisher={Australian Mosaic} 11 } @book{b40, , title={{Who Owns the media: Global trends and local resistance}} , author={{ RMcchesney }} , editor={I P.N Thomas and Z. Nain} , year={2004} , publisher={South bound Sdn B.hd} , address={Penang. Malaysia} , note={The Political Economy of International Communication} } @incollection{b41, , title={{The New Global Media}} , author={{ RobertMcchesney }} , booktitle={{E. P. Bucy, Living in the information age: A new media reader: Belmont: Wadsworth Thomson Learning}} , year={2005} 95 } @book{b42, , title={{Homogenizing Social Media-Affect/Effect and Globalization of media and the public Sphere Retrieved}} , author={{ NorbertRobertMerkovity } and { StephenImre } and { Owen }} , year={2014. 20 September 2019} } @incollection{b43, , title={{What is Electronic Colonialism in Global Communication}} , author={{ ThomasMcphail }} , journal={{Theories}} , year={2010} } @book{b44, , title={{Origins of Globalisation in McQuail's Mass Communication Theory 6 th edition Sage South Asia Edition}} , author={{ DenisMcquail }} , year={2010} , address={New Delhi, India} } @book{b45, , title={{Communication and Culture in McQuail's Mass Communication Theory 6 th edition Sage South Asia Edition}} , author={{ DenisMcquail }} , year={2010} , address={New Delhi, India} } @incollection{b46, , title={{Effects of Globalization on Mass Communication}} , author={{ NicoletaMunteanu }} , journal={{Management and Economics Revista Academiei Fortelor Terestre NR}} 4 64 , year={2011} } @incollection{b47, , title={{Globalization and Americanization-The Hijacking of Indigenous African culture}} , author={{ ANicolaides }} , journal={{Political Science and International Relations}} 6 1 , year={2012} , note={Global Advanced Research Journal of History} } @book{b48, , title={{Encyclopedia Of The Global Economy A Guide For Students And Researchers. Academic Foundation}} , author={{ DavidEO'connor }} , year={2006. 4 February 2013} } @incollection{b49, , title={{The Effects of Globalization on African Culture: The Nigerian Perspective IOSR}} , author={{ COgechukwu } and { BenjaminUgbam } and { AnnChukwu } and { Ogbo }} ISSN: 2319-7668 , journal={{Journal of Business and Management}} IOSR-JBM) e-: 2278-487X 16 , year={2014. Apr. 2014} } @book{b50, , title={{Introduction to African Oral Literature and Performance}} , author={{ BayoOgunjimi } and { Abdul-RasheedNa'allah }} , year={2005} , publisher={Africa World Press, Inc} , address={Trenton, NJ} } @incollection{b51, , title={{Globalization and Its Implication on African Culture and Development: Challenges for Education}} , author={{ AdesojiAOni }} , journal={{International Journal of African and African American Studies}} 4 2 , year={2005} } @book{b52, , author={{ JohnPavlik } and { ShawnMcintosh }} , title={{Critical Theory and Cultural Studies in Converging Media A New Introduction To Mass Communication Second Edition}} , publisher={Oxford University Press} , year={2011} } @book{b53, , author={{ JohnVPavlik }} , title={{Paradigm Shift in New Media Research (Trends in New Media Research: A Critical Review of Recent Scholarship *Rutgers University)}} , year={2013} } @incollection{b54, , title={{Globalization and hybridization}} , author={{ JNPieterse }} , booktitle={{Media and cultural studies: Key Works}} , editor={ MG MDurham & D Kellner } Malden, MA , publisher={Blackwell Publishing} , year={2006} , note={Revised Edition} } @book{b55, , title={{Super Media A Cultural Studies Approach Sage Publications The publishers of professional Social Science Newbury Park London}} , author={{ MichaelRReal }} , year={1989} , address={New Delhi} } @book{b56, , title={{The McDonaldization of Society Thousand Oaks}} , author={{ GeorgeRitzer }} , year={1993. Calif p1} } @book{b57, , title={{Communication and Cultural Domination}} , author={{ HISchiller }} , year={1976} , publisher={International Arts and Sciences Press} , address={White Plains, NY} } @book{b58, , title={{Globalization: A contested concept, in Globalization: A very short introduction}} , author={{ ManfredBSteger }} , year={2013} , address={Oxford} } @book{b59, , title={{Stakeholders and Trends Fourth edition Wiley Blackwell}} , year={2014} } @incollection{b60, , title={{Cultural studies: Two paradigms}} , author={{ StuartHall }} , journal={{Media Culture Society}} 2 , year={1986} } @book{b61, , title={{Practices of looking: An introduction to Visual Culture}} , author={{ MaritaSturken } and { LisaCartwright }} , year={2001} , publisher={Oxford UP Print} , address={Oxford} } @book{b62, , title={{The Definition of Social Media Web Pro News}} , author={{ BrianSolis }} , year={2007. June 29. 2007. September} } @incollection{b63, , title={{International Communicaton}} , author={{ DThussu }} , journal={{Continuity and Change Arnold}} , year={2012} , publisher={Oxford University Press Inc} } @book{b64, , author={{ AlvinTöffler }} , title={{Consumatorii de cultur?. Bucharest: Antet}} , year={1997} } @incollection{b65, , title={{Global Digital Capitalism: Mark Zuckerberg in Lagos and the Political Economy of Facebook in}} , author={{ OyedemiToks Dele }} , journal={{Africa International Journal of Communication}} 13 , year={2019} } @book{b66, , title={{Globalization and Culture University of Nottingham Ningbo China (UNNC) Research Seminar Series 2006-2007 The Institute of Asia Pacific Studies Ningbo and Institute of Comparative Cultural Studies}} , author={{ TomlinsonJohn }} , year={2006. November 2006} } @book{b67, , title={{Learning to be local in Belize: Global Structures of Common Difference pp 110-33 in Worlds Apart}} , author={{ RichardRWilk }} , editor={Daniel Miller. Ed. London: Rutledge} , year={1995} } @book{b68, , title={{Communication and Empire: Media, Markets, and Globalization, 1860-1930}} , author={{ DwayneWinseck } and { RobertPike } and { NCDurnham }} , year={2007} , publisher={Duke University Press} }