The Impact of Cultural Background and Gender Differences on Malaysian Consumption PatternS
Keywords:
consumer behavior, malaysia, gender, culture, malay, chinese, indian
Abstract
It is important for sellers and marketers to understand consumers consumption habits because it can directly affect marketing strategies Different cultural background religious values and gender result in different consumption patterns across many different countries Therefore it has become essential for marketers to understand gender and culture s influence on consumer behavior
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How to Cite
Yong Le Wong. (2014). The Impact of Cultural Background and Gender Differences on Malaysian Consumption PatternS. Global Journal of Human-Social Science, 14(E7), 57–63. Retrieved from https://socialscienceresearch.org/index.php/GJHSS/article/view/1277
Published
2014-05-15
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Section
Articles
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Copyright (c) 2014 Authors and Global Journals Private Limited
This work is licensed under a Creative Commons Attribution 4.0 International License.