The Impact of Cultural Background and Gender Differences on Malaysian Consumption PatternS

Yong Le Wong

Authors

Yong Le Wong

Keywords:

consumer behavior, malaysia, gender, culture, malay, chinese, indian

Abstract

It is important for sellers and marketers to understand consumers' consumption habits because it can directly affect marketing strategies. Different cultural background, religious values and gender result in different consumption patterns across many different countries. Therefore, it has become essential for marketers to understand gender and culture's influence on consumer behavior.

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How to Cite

The Impact of Cultural Background and Gender Differences on Malaysian Consumption PatternS. (2014). Global Journal of Human-Social Science, 14(E7), 57-63. https://socialscienceresearch.org/index.php/GJHSS/article/view/1277

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