@incollection{,
	
					
					
					CDA6E2F16BD9F97F7F0522D65CD68E3B
				,
	author={{Yong LeWong} and {HELP College of Arts and Technology}},
	journal={{Global Journal of Human Social Sciences}},
	journal={{GJHSS}}2249-460X0975-587X10.34257/GJHSS,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1475763
}

@incollection{b0,
	
	
		,
	title={{The importance of corporate social responsibility on consumer behavior in Malaysia}}
		,
	author={{
			AbdRahim
		} and {
			RJalaludin
		} and {
			FTajuddin
		} and {
			K
		}}
		
		
		
	
	
		,
	journal={{Asian Academy Of Management Journal}}
		
			16
			1
			
			,
	year={2011}
		
	

}

@incollection{b1,
	
	
		,
	title={{Relationship Marketing, Gender, and Culture: Implications for Consumer Behavior}}
		,
	author={{
			KAArnold
		} and {
			CBianchi
		}}
		
	
	
		,
	journal={{Advances in Consumer Research}}
		
			28
			1
			
			,
	year={2001}
		
	

}

@incollection{b2,
	
	
		,
	title={{Impact of gender on consumer purchase behavior}}
		,
	author={{
			SBakshi
		}}
	
	
		,
	journal={{National monthly refereed journal research in commerce and management}}
		
			1
			9
			
		
	

}

@book{b3,
	
	
		,
	title={{}}
		,
	author={{
			SBellman
		} and {
			EJJohnson
		} and {
			SJKobrin
		} and {
			GLLohse
		} and {
			AMalshe
		} and {
			JWGentry
		} and {
			&
		}}
		
		
		
		
		
		
		
	

}

@incollection{b4,
	
	
		,
	title={{Competitive Paper Session: Cultural Influences on Consumer Behavior}}
		,
	author={{
			MGroth
		}}
	
	
		,
	booktitle={{Advanc es In Consumer Research}}
				
			,
	year={2004}
			31
			
		
	

}

@incollection{b5,
	
	
		,
	title={{Gender Perspectives in Consumer Behaviour: An Overview and Future Directions}}
		,
	author={{
			MCaterall
		} and {
			PMaclaran
		}}
		
	
	
		,
	journal={{Marketing Review}}
		
			2
			4
			1
			,
	year={2002}
		
	

}

@incollection{b6,
	
	
		,
	title={{How Information Changes Consumer Behavior and How Consumer Behavior Determines Corporate Strategy}}
		,
	author={{
			EKClemons
		}}
	
	
		,
	journal={{Journal o f Management Information Systems}}
		
			25
			2
			
			,
	year={2008}
		
	

}

@incollection{b7,
	
	
		,
	title={{Social Influence and Consumer Behavior}}
		,
	author={{
			DDahl
		}}
		10.1086/670170
	
	
		,
	journal={{Journal Of Consumer Research}}
		
			
			,
	year={2014}
		
	

}

@incollection{b8,
	
	
		,
	title={{Gender issues and consumer behavior}}
		,
	author={{
			SDobscha
		}}
	
	
		,
	journal={{Journal Of Marketing Research (JMR)}}
		
			32
			3
			
			,
	year={1995}
		
	

}

@incollection{b9,
	
	
		,
	title={{Purchase Behaviour of Consumers of Functional Foods in Malaysia: An Analysis of Selected Demographic Variables, Attitude and Health Status}}
		,
	author={{
			FonSim
		} and {
			OKassim
		} and {
			NPeng
		} and {
			OSingh
		} and {
			T
		}}
		
		
		
		
		10.6126/APMR.2014.19.1.05
	
	
		,
	journal={{Asia Pacific Management Review}}
		
			19
			1
			
			,
	year={2014}
		
	

}

@incollection{b10,
	
	
		,
	title={{Factors determinate customer shopping behavior through internet: the malaysian case}}
		,
	author={{
			AHaque
		} and {
			AKhatibi
		} and {
			SAl Mahmud
		}}
		
		
	
	
		,
	journal={{Australian Journal of Basic and Applied Science}}
		
			3
			4
			
			,
	year={2009}
		
	

}

@incollection{b11,
	
	
		,
	title={{Leadership and culture in Asia: the case of Malaysia}}
		,
	author={{
			UJogulu
		} and {
			LFerkins
		}}
		
		doi:10.1080/ 13602381.2012.690301
	
	
		,
	journal={{Asia Pacific Business Review}}
		
			18
			4
			
			,
	year={2012}
		
	

}

@incollection{b12,
	
	
		,
	title={{Malay culture and consumer decision-making styles: an investigation on religious and ethnic dimensions}}
		,
	author={{
			ARKamaruddin
		} and {
			KKamaruddin
		}}
		
	
	
		,
	journal={{Jurnal Kemanusiaan Bil}}
		
			14
			
			,
	year={2009}
		
	

}

@incollection{b13,
	
	
		,
	title={{Cultural Diversities Between Singapore and Australia: An Analysis on Consumption Behavior}}
		,
	author={{
			KKongsompong
		}}
	
	
		,
	journal={{Journal Of American Academy Of Business}}
		
			9
			2
			
			,
	year={2006}
		
	

}

@incollection{b14,
	
	
		,
	title={{Culture and consumer behavior: Comparisons between Malays and Chinese in Malaysia}}
		,
	author={{
			FSLai
		} and {
			SCChong
		} and {
			BKSia
		} and {
			BCOoi
		}}
		
		
		
	
	
		,
	journal={{International Journal of Innovation}}
		
			1
			2
			
			,
	year={2010}
		
	
	,
	note={Management and Technology}

}

@incollection{b15,
	
	
		,
	title={{Public face and private thrift in Chinese consumer behaviour}}
		,
	author={{
			LLin
		} and {
			DXi
		} and {
			RMLueptow
		}}
		
		
		10.1111/ijcs.12023
	
	
		,
	journal={{International Journal of Consumer Studies}}
		
			37
			5
			
			,
	year={2013}
		
	

}

@incollection{b16,
	
	
		,
	title={{Sex, Personality, and Sustainable Consumer Behaviour: Elucidating the Gender Effect}}
		,
	author={{
			MLuchs
		} and {
			TMooradian
		}}
		
		10.1007/s10603-011-9179-0
	
	
		,
	journal={{Journal of Consumer Policy}}
		
			35
			1
			
			,
	year={2012}
		
	

}

@incollection{b17,
	
	
		,
	title={{The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies}}
		,
	author={{
			DJMacinnis
		} and {
			VSFolkes
		}}
		
	
	
		,
	journal={{Journal of Consumer Research}}
		
			36
			6
			
			,
	year={2010}
		
	

}

@incollection{b18,
	
	
		,
	title={{The influence of religion to consumer behaviour and further implications to international marketing}}
		,
	author={{
			OMaji?
		} and {
			AKu?trak
		}}
		
	
	
		,
	journal={{International Journal of Management Cases}}
		
			15
			4
			
			,
	year={2013}
		
	

}

@incollection{b19,
	
	
		,
	title={{Malaysian Chinese consumers: Their ethnic attitudes and shopping orientations}}
		,
	author={{
			SMokhlis
		}}
	
	
		,
	journal={{International Journal of Business and Management}}
		
			4
			11
			
			,
	year={2009}
		
	

}

@incollection{b20,
	
	
		,
	title={{Religiosity and consumer behavior of older adults: A study of subcultural influences in Malaysia}}
		,
	author={{
			GPMoschis
		} and {
			FOng
		}}
		
		10.1002/cb.342
	
	
		,
	journal={{Journal of Consumer Behaviour}}
		
			10
			1
			
			,
	year={2011}
		
	

}

@incollection{b21,
	
	
		,
	title={{The influence of the income on the consumer behavior and on the quality of life}}
		,
	author={{
			NIPop
		} and {
			CPelau
		}}
		
	
	
		,
	journal={{Romanian Journal of Marketing}}
		
			4
			
			,
	year={2012}
		
	

}

@incollection{b22,
	
	
		,
	title={{The Malaysian Consumer and the Environment: Purchase Behavior}}
		,
	author={{
			ERahbar
		} and {
			NWahid
		}}
		
	
	
		,
	journal={{Global Business & Management Research}}
		
			2
			4
			
			,
	year={2010}
		
	

}

@incollection{b23,
	
	
		,
	title={{Emotions and Consumer Behavior}}
		,
	author={{
			PWilliams
		}}
		10.1086/674429
	
	
		,
	journal={{Journal of Consumer Research}}
		
			
			,
	year={2014}
		
	

}

@incollection{b24,
	
	
		,
	title={{Gender identity: does it matter for consumers' perceptions}}
		,
	author={{
			LYe
		}}
	
	
		,
	journal={{Journal of business}}
		
			,
	year={2012}
		
	

}