ChatGPT in Moroccan Education Sector: Examining the Attitude of Student Acceptance and Usage Intent

Abstract

Purpose The purpose of this research is to examine the variables that contribute to favorable attitudes toward ChatGPT within Moroccan society It also seeks to investigate how this affects Morocco s attitudes toward ChatGPT and their intentions to use this technolog The study attempts to determine what influences students decisions to use ChatGPT by comprehending these factors Design Methodology Approach The study utilized a structured questionnaire to gather data from 286 students across various universities in Morocco Using structural equation modeling SEM Findings The findings from the study provide insight into the significant variables influencing students about using ChatGPT First of all when students believe ChatGPT will be reliable and helpful for their academic needs they are more likely to accept it and use it This shows that students attitudes are significantly shaped by their perceptions of ChatGPT s benefits and credibility Interestingly factors like social norms digital literacy and instructors AI skills Religiosity do not seem to strongly influence students willingness to use ChatGPT Practical Implications The results demonstrate how widely ChatGPT is accepted by Moroccan respondents It highlights how important it is to raise ChatGPT s perceived value and credibility in order to increase student adoption and usage To fully realize ChatGPT s educational benefits educational institutions should carefully integrate it into their curriculum while guaranteeing its dependability Originality Value While recents research has examined the variables influencing students attitudes and intentions of using ChatGPT and their possible effects This study is the first of its kind to try to look into this relationship in the setting of a developing collectivist society like Morocco