Socio- Economic Impact of Craft Management Strategy for the Successful Performance of Small Scale Business in Port Harcourt Metropolis, Nigeria

Onyeaghala Obioma; Udisi Lawrence

Authors

Onyeaghala Obioma
Udisi Lawrence

Keywords:

strategy, crafting, fit-driven, stretch- driven, inertia, risk-averse

Abstract

The fact that small business need to apply management strategy in their operation has been well supported by literature, but little is known about the need to intelligently choose and apply these strategies. The objective of this study is to investigate if craft management strategy has any relationship with the successful performance of small business. This is to divorce the belief that the failure of small business in Nigeria is attributable to lack of craft management strategies. The survey design was used from which inferences were drawn about the population under study. Using a combination of Top man's formula and random sampling technique, 48 participants were drawn from the population of small business operating in Port Harcourt Metropolis.

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How to Cite

Socio- Economic Impact of Craft Management Strategy for the Successful Performance of Small Scale Business in Port Harcourt Metropolis, Nigeria. (2014). Global Journal of Human-Social Science, 13(C7), 33-41. https://socialscienceresearch.org/index.php/GJHSS/article/view/875

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