Book Sales and Readership Statistics: Ukrainian Trends 2021

Khrystyna Astaptseva

Authors

Khrystyna Astaptseva

Keywords:

ukrainian bookstore «bukva», readership statistics, consumer behavior, best sellers in books

Abstract

The research study explores the phenomenon of consumer book buying behavior in COVID-19. The study focuses on Ukrainian reader's taste. We applied a questionnaire and obtained 100 responses. How much do people spend on books per month? What types of books are they buying? What genres are they selecting? Consumer insights play main role in a publisher's strategies, from acquisitions to pricing and marketing campaigns. The results here indicate book buying habits of Ukrainian readers who participated in the survey in Kyiv «Bukva» bookshop in February 2021.

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How to Cite

Book Sales and Readership Statistics: Ukrainian Trends 2021. (2021). Global Journal of Human-Social Science, 21(H6), 25-42. https://socialscienceresearch.org/index.php/GJHSS/article/view/3760

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