The use of Technologies of the Fourth Industrial Revolution in Arab Press Institutions: An Exploratory Study of Opportunities and Challenges

Abstract

The study sought to monitor the opportunities offered by artificial intelligence technologies in the press institutions in the Arab world and its challenges, by drawing on the tools of examining documents for studies, research and codified interviews with media experts, academics, and artificial intelligence technology experts, relying on this on several approaches, represented in: the anthropological approach, Analytical hierarchy approach, the inductive approach, through five steps, represented in: Monitoring the techniques of artificial intelligence that can be employed in the media work, followed by monitoring the tasks and opportunities that they provide, then presenting models for news organizations that employed these techniques, then monitoring the requirements for employing these technologies In Arab journalistic institutions from the experts point of view, up to the fifth stage which was represented in: Monitoring the challenges hindering the possibility of employing artificial intelligence techniques.