Are Are Brand Value Reports Compatible with Financial Reports?
Keywords:
brand value, financial performance, brand equity, panel data TOPSIS
Abstract
The purpose of this paper is to uncover whether brand value reports published by brand valuation organizations are compatible with the financial reports and whether brand value contributes to profitability and financial performance For this purpose four panel data model were built up to investigate the impact of brand value on profitability and performance The data belongs to food companies which are among Turkey s top 100 listed brands The data are collected from the brand valuation report and financial statements published between the years 2008-2018 Results of analysis indicate that there is no relationship between brand value and financial performance However the relations between brand value and profitability ratios are significant This paper conclude that financial statements and brand valuation reports are not sufficiently compatible with each other Additionally this paper suggests that Turkish firms should try to increase their brand strengths
Downloads
- Article PDF
- TEI XML Kaleidoscope (download in zip)* (Beta by AI)
- Lens* NISO JATS XML (Beta by AI)
- HTML Kaleidoscope* (Beta by AI)
- DBK XML Kaleidoscope (download in zip)* (Beta by AI)
- LaTeX pdf Kaleidoscope* (Beta by AI)
- EPUB Kaleidoscope* (Beta by AI)
- MD Kaleidoscope* (Beta by AI)
- FO Kaleidoscope* (Beta by AI)
- BIB Kaleidoscope* (Beta by AI)
- LaTeX Kaleidoscope* (Beta by AI)
How to Cite
Published
2020-07-15
Issue
Section
License
Copyright (c) 2020 Authors and Global Journals Private Limited
This work is licensed under a Creative Commons Attribution 4.0 International License.