The Impact of Entrepreneurial Orientation on Business Performance in Star Class Hotels of Sri Lanka
Keywords:
entrepreneurial orientation, business performance, hospitality industry, risk-taking, autonomy
Abstract
The article studies the relationship between the Entrepreneurial Orientation and Business Performance in star class hotels of Sri Lanka. The study has utilized data collected from 215 senior managers employed in the star class hotel sector. CFA SEM analysis was performed using AMOS 21 to identify the relationship. The quantitative data analysis revealed there is a significant relationship between Entrepreneurial Orientation, and Business performance. Further, it was found Proactiveness, Risk Taking, Innovativeness, Autonomy and Competitor Aggressiveness are dimensions of Entrepreneurial Orientation.
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2020-01-18
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