Regional Food and Cuisine: The Case of the Brotos Frutos Culinaria do Cerrado Association in Brazil

Katianny Gomes Santana Estival; Solange Rodrigues Santos Correa; Christiane M. Pitaluga; Caroline Spanhol; Caroline Spanhol

doi:10.34257/GJHSSHVOL19IS8PG5

Authors

Katianny Gomes Santana Estival
Solange Rodrigues Santos Correa
Christiane M. Pitaluga
Caroline Spanhol
Caroline Spanhol

Keywords:

value creation; entrepreneurship; agribusiness; markets

Abstract

The richness of Brazilian flora and fauna reveal opportunities for agri-food markets, especially regarding the added value of regional foods, brand development, and differentiation strategies. In this context, the aim of the present study was to characterize the business strategies used by the Brotos Frutos Culinária do Cerrado Association, highlighting their strengths and weaknesses. To achieve the proposed objectives, techniques of observation and direct interviews with those responsible for the Association were used. The results revealed the absence of a business plan capable of guiding the organization's practices, a lack of knowledge on the market and on consumer behavior. Suggestions to improve the management are discussed during the study.

Downloads

How to Cite

Regional Food and Cuisine: The Case of the Brotos Frutos Culinaria do Cerrado Association in Brazil. (2019). Global Journal of Human-Social Science, 19(H8), 5-9. https://doi.org/10.34257/GJHSSHVOL19IS8PG5

Download Citation

References

Behind, Brands (2015) 7%C3%A3.

Michel Callon, Cécile Méadel, Vololona Rabeharisoa (2002) The economy of qualities. 31(2), 194-217.

A Costa, E Souza-Santos (2011) Economia criativa no Brasil: quadro atual, desafios e perspectivas. 27, 151-159.

F Cruz, S Schneider (2010) Qualidade dos alimentos, escalas de produção e valorização de produtos tradicionais. 5, 22-38.

Endeavor (2015) Entenda a Matriz Swot e as vantagens para sua empresa.

G1 (2013) Laudo confirma líquido corrosivo em embalagem de Ades em Ribeirão, SP.

Antônio Gil, Carlos (2010) Métodos e técnicas de pesquisa social.

Robert Kozinets (2014) Netnografia: realizando pesquisa etnográfica on line.

Oxfam (2015) Transformative Leadership for Women�s Rights: An Oxfam Guide Understanding how leadership can create sustainable change that promotes women�s rights and gender equality.

Fátima Portilho (2013) Novos atores no mercado: movimentos sociais econômicos e consumidores politizados. 8(15).

José Toledo, Mário Carlos De; Batalha, Otávio, Daniel Amaral, Capaldo (2000) Qualidade na indústria agroalimentar: situação atual e perspectivas. 40(2), 90-101.

John Wilkinson (2010) Transformações e perspectivas dos agronegócios brasileiros. 39(suppl spe), 26-34.

Tainá Zaneti, ; Bacelar, Moisés Balestro, Villamil (2015) Artigo: Valoração de produtos tradicionais no circuito gastronômico: lições do Cerrado. 6(1), 22-36.