The Brazilian Soccer Fans Economic Fidelity
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References
(2010) American Marketing Association (AMA).
F Guaragna (2009) O marketing no futebol brasileiro: a percepga~o do torcedor.
Philip Kotler (2000) Marketing Management.
Melo, F Neto, Marketing Esportivo (2003) Rio de Janeiro.
Carlos Pereira, Alberto (2004) A Gest8o estrategica dos clubes de futebol.
Author Master in Business Administration -Funda5o Goto|lo Vargas.
Published
2018-05-25
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