Application of Public Relations Strategies in the Resolution of Communal Conflict: The Ezillo-Ezza Ezillo Template
Keywords:
public relations strategies, resolution, communal conflict, template
Abstract
Conflict is perceived in most parts of the world including Nigeria as something abnormal dysfunctional and therefore detestable Yet conflict is a fact of life and could be a precursor of positive change Every plural society is bond to experience one form of conflict or the other What makes a society an ideal polity is the extent to which the conflict interest and needs in a society are constructively managed so that violence does not threaten its continued existence Conflict challenges the rational man to think of alternative ways of meeting contesting human needs and interests Conflicts refer to contradictions arising from differences in the interests ideas ideologies orientation and precipitous tendencies of the people concerned These contradictions are inherent in all levels of social and economic interactions of human race It may therefore exist at the individual group institutional regional national and international levels Conflict is thus a pervasive phenomenon in human relationship and has been seen as the basic unit for understanding social existence
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Published
2017-03-15
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