Abstract

Product and services provided by Islamic banking are gaining popularity among not only among Muslim customers but also among non-Muslims across the world due to its wider products coverage and ability to pass through the global economic melt- down However to what extent this statement is true in the context of Bangladesh needs focus and hence this research aims to investigate the perception of non-Muslim customers about the products and services provided by Islamic banking in Bangladesh A total of 12 actual respondents participated in the survey at selected areas in the northern part of Bangladesh The result of the study showed that the perception of non-Muslims regarding Islamic banking is positive and it s gaining popularity day by day Non-Muslims in some cases have knowledge of Islamic banking products and services Taking these mixed responses i e little awareness but positive perceptions further efforts need to be taken to promote the level of consciousness about Islamic banking among non-Muslims in northern part of Bangladesh and throughout the country