Corporate Culture in Journalism: Bangladesh Perspective

Abstract

Thanks to globalization, mass media, especially news media is controlled by the largest multinational companies of the world. The multinational form of the media has started influencing every sector of life of the people in the world because the media as a social institution is working as an intermediary in the practices of socio-economic and politico-cultural norms; it is building both the individual and universal identity; and is designing the road map for our daily life. However, like other corporate organization, the media is also running behind the profits. News like other profitable goods is becoming the way to profits of the multinational companies. Though the newspaper is considered the 'mirror of the society', 'fourth pillar of the country', 'the consciousness of the nation', etc., it is criticized by the scholars. The multinational companies have been using media as a way to profit instead of the way for social change. In this study the evolution and nature of the media under the corporate organization in Bangladesh has been discussed and analyzed critically.