Influence of Social Media on Public Relations Practices in Universities  in South-East, Nigeria

Agha Egwu Inya

Authors

Agha Egwu Inya

Keywords:

social media, public relations, south-east universities

Abstract

Resume-This study examined the influence of social media on public relations practices in universities in South-East Nigeria. Qualitative research design was used to study eight public relations practitioners purposefully selected from eight universities in the zone. In-depth interviews conducted face -to -face and through telephone conversations were used to generate information from respondents. The study discovered that the use of social media by the public relations practitioners has changed the traditional methods of information dissemination in the universities. It was however discovered that the frequency which the PR practitioners use the social media was not enough to generate backlinks needed to improve the global ranking of their universities. The study recommended that universities should employ personnel dedicated to managing their social media platforms under the supervision of their public relations units.

Downloads

How to Cite

Influence of Social Media on Public Relations Practices in Universities in South-East, Nigeria. (2017). Global Journal of Human-Social Science, 17(A3), 45-52. https://socialscienceresearch.org/index.php/GJHSS/article/view/2237

Download Citation

References

Unknown Title.

P Achor, C Nwachukwu, C Nkwocha (2015) Evaluating public relations: a best practice guide to public relations planning, research and evaluation. 10(1), 113-115.

Isidro Aguillo, José Ortega, Mario Fernández (2008) Webometric Ranking of World Universities: Introduction, Methodology, and Future Developments. 33(2-3), 233-244.

J Bryant, S Thompson (2002) Fundamentals of media effects.

N Eyrich, M Padman, K Sweetser (2008) PR practitioners' use of social media tools and communication technology. 34, 412-414.

Andreas Kaplan, Michael Haenlein (2010) Users of the world, unite! The challenges and opportunities of Social Media. 53(1), 59-68.

Jan Kietzmann, Kristopher Hermkens, Ian Mccarthy, Bruno Silvestre (2011) Social media? Get serious! Understanding the functional building blocks of social media. 54(3), 241-251.

Yuan Wang (2012) Applying Social Media in Crisis Communication: A Quantitative Review of Social Media-Related Crisis Communication Research from 2009 to 2017. 1(1), 29-37.

A Lydia, A Philip (2015) The use of social media in public relations: a case of facebook in the Ghanaian financial services industry. 41.

J Macnamara (2011) Public relations and the social: how practitioners are using or abusing social media. 11, 220-229.

S Mcallister, M Taylor (2007) Community college web sites as tools for fostering dialogue. 33, 230-232.

C Odii (2013) Social media.

C Okeke (2001) Social media for change: a case study of social media use in 2011 egyptian revolution.

R Waters, E Burnett, A Lamm, J Lucas (2009) Engaging stakeholders through social networking: how nonprofit organizations are using facebook. 35, 102-106.

D Wright, M Hinson (2009) Examining how public relations practitioners actually are using social media. 3(3).

S Farhana (2010) What's the role of a public relations officer (PRO) in an educational institution?.