Abstract

In this paper I have briefly discussed whether should Carrefour expand into Vietnam or not Hypermarkets market is growing and Carrefour has built a very impressive brand name and has gone to great heights to become the world s largest retailer Vietnam also is a growing country and could be good chance for Carrefour there I used PEST analyses to find out the possibility of Carrefour expansion into Vietnam I went through the political economic socio-cultural and technological factors By the end of this paper you will find the results and recommendations