Should Carrefour Expand into Vietnam?

Mesfer Alsubaie

Authors

Mesfer Alsubaie

Keywords:

carrefour, vietnam, PEST, expanding, hypermarket

Abstract

In this paper I have briefly discussed whether should Carrefour expand into Vietnam or not. Hypermarkets market is growing, and Carrefour has built a very impressive brand name and has gone to great heights to become the world's largest retailer. Vietnam also is a growing country, and could be good chance for Carrefour there. I used PEST analyses to find out the possibility of Carrefour expansion into Vietnam. I went through the political, economic, sociocultural, and technological factors. By the end of this paper, you will find the results and recommendations.

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How to Cite

Should Carrefour Expand into Vietnam?. (2016). Global Journal of Human-Social Science, 16(C4), 73-77. https://socialscienceresearch.org/index.php/GJHSS/article/view/1759

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