Financial Resource as Drivers of Performance in Small and Micro Enterprises in Service Retail Sector: A Case of Eldoret Municipality,Uasin Gishu County,Kenya.
Keywords:
Analysis of Variance (ANOVA), SPSS, products technologies
Abstract
Small and Micro businesses play a key role in economic growth. They are also a major source of innovation in creating new products technologies and services. Despite availability of resources to start or operate men and women owned businesses there exist disparity in performance especially in growth and size, with women registering lower performance compared to men. Research indicates that women owned small businesses continue to lag behind in terms of growth and size compared (Coleman, 2007) to men owned small businesses. The main objective of this study was to examine the effect of the relationship between firms" Resources use on performance of women-owned and men-owned SMEs. This research explored the relationship between Gender variation in Financial resources use and performance of SMEs.
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2015-06-13
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