Exploring Institutional Culture (Existing and Preferred) at Private University: In case of Admas University

Abstract

The objective of this study is to explore intuitional culture of private higher institutions in case of Admas University. This research had a hybrid design of both qualitative and quantitative type to fully address the stated objectives and secure the validity and reliability of the finding and it is mainly descriptive research design type. Stratified sampling technique was instrumental to select sample respondents to fill the questionnaire. The whole study populations have been classified into three groups (management, employee and student). Out of which, 11 instructors in the employee category, 5 managers from department heads and administrative staffs and 14 students were selected through random sampling method. Besides, the researcher has implemented convenient sampling method to get the opinion and response of the 4 instructors and 5 students in the informal interview session. Spiraling merits and amplifying remedies for weaknesses is the key to walk in success track. As the current state of organizational culture reveals, it's possible to say that AUC has a culture which is not perceived equally in a similar fashion by all members of the college. Besides, the paradoxical views of individuals particularly that of employees and management indicate the possible misunderstanding and disparity exist in the overall organizational culture of the college. This might in return has a negative effect on the performance and productivity of employees.