The Review of The Significant Role of Customers Towards the Success of Companies to Remain Relevant, Sustainable and Competitive in the Market
Keywords:
customers satisfaction, relationship between customers and companies, customer feedback, brand experience, brand loyalty, marketing
Abstract
This paper examine areas of customer feedback customer satisfaction brand experience and brand loyalty in order to determine the significance of customers in terms of the areas mentioned above towards the success of companies to remain relevant sustainable and competitive in the market The findings were that there is a strong correlation between customer feedback customer satisfaction brand experience and brand loyalty and the performance of a company that may have a profound impact towards the success of firms
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Published
2014-05-15
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Copyright (c) 2014 Authors and Global Journals Private Limited
This work is licensed under a Creative Commons Attribution 4.0 International License.