Representation of Values in the Discourse of Advertising (Based on Toyota Automobile Slogans)
Keywords:
values, advertising discourse, slogans, value picture of the world
Abstract
This article deals with values component inherent for advertising discourse. Values in advertising discourse influence the recipients and achieve their pragmatic goals. Advertising discourse mirrors the values that have already existed in a particular society. It also forms new values and implements them into people's minds creating new forms of reality where the possession of a good is more desirable than that of the real needs of a consumer. Values representation in the advertising discourse highlights the most significant cultural meanings of the dominant values, which are widely represented by the explication of hedonistic, social, and material values determined by the necessary requests of the recipients.
Downloads
How to Cite
References
China (2001) Really motoring. 50(3).
Fun Drops Cbd Gummies (1984) [RETRACTED] Fun Drops CBD Gummies Male Enhancement - Removes Your Issues That Hinder Your Pride In The Bed - Increased Sexual Drive v1.
Roxanne Khamsi (2001) Metal detectors get shrinking feeling.
(1981) Something Special For You.
(2009) Tomorrow and the Day After Tomorrow. 108-122.
(2003) Mobility Of Happiness (2013-2022) Thailand. Because We Love You.
(1979) Your Money or Your Life. 115-122.
Always A Better Way (1985) The Influence of the Past on Your Attention in the Present: You Only See What You Expect to See. 83-98.
(2014) Double meanings complimenting: You Are So Smart.
N Storozhenko, A Goleva (2012) Mathematical model and algorithm for monitoring information system parameters. 1(162), 256-259.
E Babaeva (2004) Linguistic and Cultural Characteristics of the Russian and German Axiological Pictures of the World.
D Blackwell, W Miniard, F Engel (2007) Consumer behavior.
T Dijk (2013) Discourse and power: Representation of dominance in language and communication.
L Ezzeddine (2022) Linguistic Features in Advertised Slogans in 2022: A Critical Discourse Analysis.
A Budaev, V Bondarev, N Borovkova, A Fine, M Makarov, A Vaza, O Evdokimova, M Neznanova, M Storozheva, A Mironov, A Nikolaev, Yu. Andreev, I Ponomarev (2007) Reconstruction of the anterior cruciate ligament with cryopreserved allogeneous anterior tibia tendon graft. 82(2), 121-125.
T Gusakova (2006) 44. Wusst fingen: „ru ru Rädchen . . . ". 59-60.
Thomas Creswell (2024) Reviews : American English Dictionaries on CD-ROM The American Heritage Talking Dictionary. Based on the Third Print Edition. Cambridge, MA: Houghton-Mifflin, 1994. CD-ROM by SoftKey International, 1994. Merriam-Webster's Collegiate Dictionary, Deluxe Electronic Edition. Version 1.0. Based on the Tenth Print Edition. Springfield, MA: Merriam-Webster, 1994. CD-ROM 1995. The Random House Unabridged Electronic Dictionary. Version 1.7. Based on Revised Second Unabridged Print Edition. New York: Random House, 1994. CD-ROM by WordPerfect, 1994. Webster's New World Dictionary, Power CD Edition. Version 2.11. Based on the Third College Print Edition. New York: Simon & Schuster, 1994. CD-ROM by PowerCD, Zane Publishing, 1995. 24(4), 358-368.
V Kuznetsov (2005) Singular Terms. 192-195.
R Lotze (1882) Practical philosophy.. 179-181.
N Moiseeva (2008) Advertising and the problem of value orientations of society. (3-4), 152-158.
Paul Lapie (1902) Logique de la volonté.
A Filin, E Charchyan, A Metelin, T Galyan, V Khovrin, Yu. Kamalov, R Pimenov, R Mayachkin, O Kazakova, D Novikov, A Babayan, N Tarba (1990) Prosthetics of the inferior vena cava in children with hepatoblastoma: a literature review and our own results. 11(2), 75-84.
A Pilatova (2015) The Language of Advertising: Analysis of Advertising Slogans in Fast Food Industry.
D Sknarev (2016) Reclamemiсs and linguistic marketing as new knowledge areas. 3, 51-57.
A Usacheva (2002) Linguistic Parameters of the Concept of "State of Health.
B Yerasov (2000) Social cultural studies: A textbook for students of higher educational institutions.
Robert Buerglener (2017) Selling Automobility: Architecture as Sales Strategy in US Car Dealerships before 1920. 157-174.
Published
2024-05-15
Issue
Section
License
Copyright (c) 2024 Authors and Global Journals Private Limited
This work is licensed under a Creative Commons Attribution 4.0 International License.