Gender Equality on The Label's Children's Book Covers Boitatá Editorial: A Multimodal Look

Abstract

In recent decades, the publishing market and the classroom have sought to accept the demands defended by social movements regarding the promotion of affirmative actions in favor of equality and diversity. In this context, issues of gender, race, as well as female representation in different spaces stand out. In this sense, this research aims to analyze the representation of gender equality on the covers of four children's books published by Boitatá, the children's seal of Boitempo Editora, based on the foundations of Multimodal Social Semiotics (KRESS; VAN LEEUWEN, 1996) which conceives language as a semiotic system of choices and is not restricted only to the linguistic semiotic mode, but to other semiotic modes, such as the visual. As for the methodological categories of analysis, the visual metafunctions proposed by the Grammar of Visual Design were adopted, precisely the representational, interactive and compositional meanings.