Agribusiness Entrepreneurs and their Market Share
Keywords:
SWOT analysis, agri-business and agri-entrepreneurship, income and growth
Abstract
Agribusiness venture has huge function in the economy to foster rural development in the nation. The current agribusiness venture in UT of Jammu and Kashmir is mainly in the nature of food processing units. They have implications on food security and essential necessities of human beings. The present study aims at recognizing qualities, shortcomings, opportunities, and threats for agribusiness ventures with economic and financial perspectives in UT of Jammu and Kashmir to capture market share. The article also proposes sufficient agribusiness entrepreneurship Characteristics, for example, Company image and Product Quality for tending to factors that obstruct the development and improvement of agribusiness entrepreneurship in Jammu and Kashmir. Hence, based on the survey data generated through 130 Agribusiness entrepreneurs where analyzed and the corresponding implications and Suggestions are discussed in the work.
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2022-11-14
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