Designing and Codification of Public Sport Strategies (Case Study: Khuzestan Province)

Abstract

The purpose of this study is to design and develop a strategy for the development of sport in Khuzestan province. The population of this study, 104 individuals professor of sport management, sport administrators, heads of delegations, sport and fitness experts will form and due to the limited number of members, all members of the population were considered as samples. A researcher-made questionnaire was used to collect the data (the validity was approved by experienced professors and its reliability was verified by Cronbach’s alpha method which it is equal to 0.86. The questionnaire is included 42 questions about strengths, weakness, opportunities and threats of Khuzestan public sport. The data were analyzed by descriptive statistics and Friedman test. Result of research showed that the public sport in Khuzestan province has 10 strength points, 14 weaknesses points, 10 opportunity points and 8 threat points which after analysis of all point and formation of rating matrix for every internal and external factors of public sport in Khuzestan province. It was confirmed that major physical education office of Khuzestan province stands in WT position in public sport domain and it must use defensive (change) strategy to improve its position. Finally, after discussion of the research findings with experts, necessary strategies were codified to develop the public sport in Khuzestan province.