Abstract

This work is a theoretical overview of the postulates of authors of Image Imaginary Social Representation and Memory The aim is to understand in light of theory how images and representations are fixed in the minds and memories of our consumers It was seen that images are stored retrieved and resist a longer period of time when are repeated and accessed frequently they have meaning for the individual and for the others together are related to full of emotion So also it possible to consider that memories should be offered aiming therefore to fix the desired image and imagery in the memory of target consumers of the products and services of our works that we produce in the society in which we live