Abstract

The present study attempts an analysis of the first inaugural address of President Abdel Fatah El-Sisi It aims at exploring the persuasive strategies used by President El-Sisi in his address It also attempts to investigate the use of linguistic strategies in this type of Arabic political discourse The study applies Aristotle s model for investigating persuasion It also draws on work from Atkinson s 1984 linguistic strategies and Charteris-Black s 2014 persuasion theory Results of the study showed that El-Sisi s first inaugural address was successful due to the use of certain rhetorical and linguistic strategies The analysis indicated that the address has four effectively employed parts namely the prologue the narrative the proof and the epilogue Results also showed that the use of the artistic proofs in the address as a whole is similar to that identified by Aristotle However the analysis demonstrated the use of two novel usages that are successfully manipulated in the address