Cirque du Soleil - «The Blue Ocean Theory»: Directions for Developing a Circus Product

Abstract

Aim of the article: The purpose of the article is to define and analyze in the context of circology, a unique feature in the World Circus Art, namely Cirque du Soleil, its doctrine and concept about the idea of the «Blue Ocean» in the context of producing the circus industry. The relevance of the article lies in the fact that there are virtually no specific studies on this issue and topic. In contemporary circology and domestic art criticism today there are no serious and deep scientific works.