Tourism Music in Mallorca: From Mallorcastyle to the Serra de Tramuntana

Abstract

Mallorcastyle music transmits and reproduces the lifestyle of drunken tourism of Germanic origin on the island of Mallorca. It is a type of Electronic Dance Music whose music videos, which we will analyse in this paper, show an image of debauchery in the form of alcohol consumption, nightlife, pool parties and rest on the beach, behaviours that appear associated with the search for sexual relations within heteropatriarchal schemes. Although this type of music is produced and consumed live in urban tourist areas, some of its iconic artists have expanded their representation space to include the rest of the island and thus show part of its nature, in an approach to the idea of Mediterranean-ness as a new advertising resource. On the other hand, there are music videos that, due to their message, are opposed to those of Mallorcastyle, since they denounce the consequences of the Balearic tourism model. Here we will treat one that, produced as a labour claim by the associative fabric of the island's housekeepers, shows the conditions of the workers that allow the carefree enjoyment of the tourist profile described above.