Abstract

In this article we propose to analyze neoliberalism in its relationship with individualism that is we intend to show that both processes mark the same dynamics of societies and markets today On the one hand neoliberalism would be a structural process coercing actors and institutions however it would also mark a social dynamic where individuals themselves assume practices and guidelines for conducting their actions in the sense of valuing their own undertaking in the processes of social integration to markets With this we aim to show that in contemporary times reflecting on and analyzing neoliberalism necessarily involves understanding the individualization processes characteristic of modern societies