Marriage in the Era of Globalization:- An Insight into the Role of Media in Popularizing Matrimonial Advertisements in Indian Society
Keywords:
liberalization, globalization, matrimonail advertisements
Abstract
As we all know that world is interconnected globally. Internet provides ample opportunity to interact with each other. With the growth of technology, Internet had replaced newspaper to a large extent and also played a substantial role in growth of globalization since its easier, faster and cheaper method of communication. Although, for older generations Newspapers still remain the favorite means of communication, they prefer to give ads in newspapers itself but with changing technologies they too are required to shift to internet and gather information along with profile and pictures of their relatives. Present study is about marriage in Indian society through matrimonial ads in newspaper and websites. It has became a new and a popular medium for seeking marriage partners. It is a new dimensions of media usage and choice of partners. The study observed that media based changes in matchmaking is an overall social change in post liberalizing India, with new lifesetyles and social realities, notion of marriage, love and gender need to be redefined.
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2022-06-23
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