Effectiveness of using Social Media to Raise Public Awareness during the COVID-19 Pandemic in Bangladesh
Keywords:
social media use, public awareness, citizens, covid-19 pandemic, bangladesh
Abstract
Social media has been one of the most effective and influential forms of communication in providing day-to-day information during the COVID-19 pandemic. The study demonstrates the effectiveness of social media platforms in raising public awareness in Bangladesh during the pandemic. The study employs a quantitative method based on 833 (Male 86.8%; Female 13.2%) valid responses from citizens of Bangladesh, disseminated through an online questionnaire using social media channels. Datasets were analyzed through statistical tools using Microsoft Excel and SPSS version 26 (IBM Corp), e.g., Frequency and Percentage, Descriptive Statistics, Principal Component Analysis (PCA), and Pearson's Correlation Matrix (PCM). Based on the findings, Facebook (78.3%) has been the most used social media platform during the pandemic in Bangladesh. However, statistics of the majority (44.1%) indicate that only 37% of awareness (37%) related posts on social media attract their attention.
Downloads
How to Cite
References
Tugberk Kaya (2020) The changes in the effects of social media use of Cypriots due to COVID-19 pandemic. 63, 101380.
(2021) Table 2: Retrieved and candidate papers from digital libraries..
(2021) Number of Paid Subscribers, 2021-2023 (unit: thousands).
Sajjat Hossain, Nazrul Islam, Tabiur Prodhan (2020) Analyze the Usage of Social Media and Its Effects on Tertiary Level Students Social Life. 3(2), 140-151.
Z Shah, J Chu, B Feng, S Qaisar, U Ghani, Z Hassan (2019) If you care, I care: perceived social support and public engagement via SNSs during crises. 59, 101195.
T Kaya, M Sağsan, T Medeni, T Medeni, M Yıldız (2020) Qualitative analysis to determine decision-makers' attitudes towards e-government.
Sanghamitra Jena, Shashilata Prajapat, Ritika Madaan (2020) Role of Online Platform in Creating Awareness during COVID-19. 7(4), 609-629.
Burak Gökalp, Naci Karkın, Huseyin Calhan (2020) The Political Use of Social Networking Sites in Turkey. 503-521.
Alaa Abd-Alrazaq, Dari Alhuwail, Mowafa Househ, Mounir Hamdi, Zubair Shah (2020) Top Concerns of Tweeters During the COVID-19 Pandemic: Infoveillance Study. 22(4), e19016.
Susumu Cato, Takashi Iida, Kenji Ishida, Asei Ito, Hiroto Katsumata, Kenneth Mcelwain, Masahiro Shoji (2021) The bright and dark sides of social media usage during the COVID-19 pandemic: Survey evidence from Japan. 54, 102034.
Alessandro Rovetta, Akshaya Bhagavathula (2020) COVID-19-Related Web Search Behaviors and Infodemic Attitudes in Italy: Infodemiological Study. 6(2), e19374.
M Kobiruzzaman (2021) Role of Social Media in Disaster Management in Bangladesh Towards the COVID-19 Pandemic: A Critical Review and Directions. 4(2), 1-14.
M Shoaei, M Dastani (2020) The Role of Social Media During the COVID-19 Crisis: A Narrative Review. 4(1).
Araz Ahmad, Hersh Murad (2020) The Impact of Social Media on Panic During the COVID-19 Pandemic in Iraqi Kurdistan: Online Questionnaire Study. 22(5), e19556.
H Sahni, H Sharma (2020) Role of social media during the COVID-19 pandemic: Beneficial, destructive, or reconstructive?. 6, 70-75.
Md. Islam, Md. Islam, Faroque Ahmed, Afrin Rumana (2021) Creative social media use for Covid-19 prevention in Bangladesh: a structural equation modeling approach. 11(1), 38.
M Al-Zaman, M Sultana, K Ahona, S Sife, M Akbar, N Sarkar (2020) A Survey on Various Methods to Detect Rumors on Social Media. 8(3), 77-90.
Eqbal Radwan, Afnan Radwan, Walaa Radwan (2020) The role of social media in spreading panic among primary and secondary school students during the COVID-19 pandemic: An online questionnaire study from the Gaza Strip, Palestine. 6(12), e05807.
N Rothschild (2020) Coronavirus panic sells as alarmist information flies on social media.
R Cellan-Jones (2020) Cellan-Jones, (Nicholas) Rory, (born 17 Jan. 1958), Technology Correspondent, BBC News, since 2007.
M Bodrud-Doza, M Bhuiyan, S Islam, M Rahman, M Haque, K Fatema, M Rahman (2019) Hydrogeochemical investigation of ground water in Dhaka City of Bangladesh using GIS and multivariate statistical techniques. 8, 226-244.
J Wang, G Liu, H Liu, P Lam (2017) Multivariate statistical evaluation of dissolved trace elements and a water quality assessment in the middle reaches of Huaihe River, Anhui, China. 583, 421-431.
R Banik, M Rahman, T Sikder, D Gozal (2020) COVID-19 in Bangladesh: public awareness and insufficient health facilities remain key challenges. 183, 50-51.
Beauty Mondol, Basudev Paul (2021) Journalism in Bangladesh During the COVID-19 Pandemic: An Overview. 4(1), 45-53.
Published
2022-08-08
Issue
Section
License
Copyright (c) 2022 Authors and Global Journals Private Limited
This work is licensed under a Creative Commons Attribution 4.0 International License.