Abstract

The pressure for modification of higher education sector can be traced globally The study aimed to assess service quality provided by University for Development Studies School of Business and Law UDS-SBL in the opinion of business students via HEdPERF service quality model Literature was reviewed to cover higher education and service quality higher education performance model HEdPERF the relationship between service quality and students satisfaction and students satisfaction The research approach was quantitative and the design was descriptive As a quantitative study a questionnaire with close ended questions was used to elicit the responses It was found that the association between service quality variables and general business students satisfaction were vastly significant with programmes aspects being the strongest Meanwhile academic non-academic reputation access and design aspects are equally paramount and should be given special attention It was concluded that service quality and business students satisfaction play a key role for universities to become and even maintain fast tract race avenue for attracting prospective business students business students repeat enrollment on subsequent programs and increase the general success of the universities