“The Review of The Significant Role of Customers Towards the Success of Companies to Remain Relevant, Sustainable and Competitive in the Market” (2014) Global Journal of Human-Social Science, 14(E7), pp. 27–32. Available at: https://socialscienceresearch.org/index.php/GJHSS/article/view/1273 (Accessed: 19 February 2026).