@incollection{,
	
					
					
					28CFBC6661C0301EA677E276168BC776
				,
	author={{Dr. ShahzadKhan} and {}},
	journal={{Global Journal of Human Social Sciences}},
	journal={{GJHSS}}2249-460X0975-587X10.34257/GJHSS,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}12132731
}

@incollection{b0,
	
	
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	title={{Best Value, Price seeking, and price aversion: the impact of information and learning on consumer choices}}
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	author={{
			JGerard
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			Gaeth
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@book{b1,
	
	
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@incollection{b2,
	
	
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	title={{Impact of Rational and Emotional Factors in Creating Consumer Motivation, a Study of Policy Holders of State Life Insurance Corporation in KPK, Pakistan}}
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	author={{
			OwaisMufti
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			ZafarShahzad Khan
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			Zaheer
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	year={2011}
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@incollection{b3,
	
	
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	title={{The Importance of What we think we know: Effects of Perceived Knowledge on Consumer Information Processing Working paper}}
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	author={{
			CPark
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			PWhan Mery1
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	journal={{Advances in consumer Research}}
		
			19
			
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	year={1992}
		
	

}

@incollection{b4,
	
	
		,
	title={{Impact of Rationality in Creating Consumer Motivation (A Study of State Life Insurance Corporation Peshawar Pakistan)}}
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	author={{
			Shahzad Khan
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	journal={{Journal of managerial sciences}}
		
			
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	year={2011}
		
	

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@incollection{b5,
	
	
		,
	title={{Product quality in markets where consumers are imperfectly informed}}
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	author={{
			DenisESmallwood
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			JohnConlisk
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	year={1979}
		
	

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@incollection{b6,
	
	
		,
	title={{Consumer Knowledge Effects and Evaluation Strategies Mediating Consumer Judgments}}
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	author={{
			MitaSujan
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	journal={{Journal of Consumer Research}}
		
			12
			
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	year={1985. June}
		
	

}

@incollection{b7,
	
	
		,
	title={{Social class influence on purchase evaluation criteria}}
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	author={{
			TGWilliams
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		,
	journal={{Journal of consumer marketing}}
		
			19
			
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	year={2002}
		
	

}