@incollection{,
	
					
					
					FECC1DFD35AC06B10E9F06517E8DA355
				,
	author={{Aleyomi TimileyinPaul} and {Muhammad BashirAli} and {Kaduna State University}},
	journal={{Global Journal of Human Social Sciences}},
	journal={{GJHSS}}2249-460X0975-587X10.34257/GJHSS,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}2214552
}

@book{b0,
	
	
		,
	title={{Paper delivered at a conference, 'Successfully developing and implementing your online media plan}}
		,
	author={{
			TAccone
		}}
		
			,
	year={1998. August to 1 September}
			,
	address={Rosebank, Johannesburg}
		
	
	,
	note={Can the Net be your big break? -A success story}

}

@book{b1,
	
	
		,
	title={{New media goes old-fashioned}}
		,
	author={{
			DBonello
		}}
		
			,
	year={2000}
		
	

}

@incollection{b2,
	
	
		,
	title={{In an attempt to raise brand awareness among those who may not ordinarily go online, dotcoms are spending more and more of their ad revenue on traditional media, such as TV and outdoor}}
	
	
		,
	journal={{New Media Age}}
		
			20
		
	

}

@book{b3,
	
	
		,
	title={{(pNA) Available: General BusinessFile Internat}}
		
			,
	year={January, 2000. 2001/05/04}
		
	

}

@book{b4,
	
	
		,
	title={{Contemporary marketing}}
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			LEBoone
		} and {
			DLKurtz
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			,
	year={1999}
			,
	publisher={Dryden Press}
			,
	address={Orlando}
		
	

}

@incollection{b5,
	
	
		,
	title={{Factors Driving Consumer Intention to Shop Online: An Empirical Investigation}}
		,
	author={{
			KChaing
		} and {
			RDholakia
		}}
		
	
	
		,
	journal={{Journal of Consumer Psychology}}
		
			13
			1
			
			,
	year={2018}
		
	

}

@incollection{b6,
	
	
		,
	title={{An Empirical Study of Perceptions of Implicit Meanings in World Wide Web Advertisements Versus Print Advertisements}}
		,
	author={{
			MDahlén
		} and {
			MMalcolm
		} and {
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		}}
		
		
	
	
		,
	journal={{Journal of Marketing Communications}}
		
			10
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			,
	year={2004}
		
	

}

@incollection{b7,
	
	
		,
	title={{A Comparison of Online and Offline Consumer Brand Loyalty}}
		,
	author={{
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		} and {
			WIsaac
		} and {
			&Wilson
		} and {
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		} and {
			Davis
		}}
		
		
		
		
	
	
		,
	journal={{Marketing Science}}
		
			22
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	year={2020}
		
	

}

@incollection{b8,
	
	
		,
	title={{Antecedents of B2C channel satisfaction and preference: validating e-commerce metrics}}
		,
	author={{
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		}}
		
		
	
	
		,
	journal={{Information Systems Research}}
		
			13
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	year={2016}
		
	

}

@book{b9,
	
	
		,
	title={{Mind Your social media}}
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	author={{
			JGodoy
		}}
		
			,
	year={June 22 from Recuperado el 01 de November de 2020}
			,
	publisher={de social media de}
		
	
	,
	note={Octubre de 2012)}

}

@incollection{b10,
	
	
		,
	title={{Consumer response to Web sites and their influence on advertising effectiveness}}
		,
	author={{
			ERGoldsmith
		} and {
			BALafferty
		}}
		
	
	
		,
	journal={{Internet Research}}
		
			12
			4
			
			,
	year={2019}
		
	

}

@book{b11,
	
	
		,
	title={{30 Minute Social Media Marketing: Step by Step Techniques To Spread The Word About Your Business Fast And Free}}
		,
	author={{
			SGunelius
		}}
		
			,
	year={2011}
			,
	publisher={McGraw-Hill}
			,
	address={United States}
		
	

}

@incollection{b12,
	
	
		,
	title={{How to Acquire Customers on the Web}}
		,
	author={{
			DLHoffman
		} and {
			TPNovak
		}}
		
	
	
		,
	journal={{Harvard Business Review}}
		
			
			,
	year={2000. May/June}
		
	

}

@incollection{b13,
	
	
		,
	title={{examined an empirical study in UK to develop an index of online}}
		,
	author={{
			HRKim
		}}
	
	
		,
	journal={{Journal of Financial services marketing}}
		
			10
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			,
	year={2018}
		
	

}

@incollection{b14,
	
	
		,
	title={{The Pragmatic Value of Online Transactional Advertising" a predictor of purchase intention}}
		,
	author={{
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		} and {
			JHWatt
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		,
	journal={{Journal of Marketing Communications}}
		
			7
			3
			
			,
	year={2001}
		
	

}

@book{b15,
	
	
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	title={{Marketing Communications: Principles and Practice}}
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	year={1999}
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	address={London}
		
	

}

@incollection{b16,
	
	
		,
	title={{Traditional advertising still has important role}}
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	author={{
			RLyke
		}}
	
	
		,
	booktitle={{Available: General Business File Internat}}
				
			,
	year={2000. 24 March, 2000 v17 i4. 2001/05/04}
			33
		
	

}

@book{b17,
	
	
		,
	title={{Web visions. An inside look at successful business strategies on the Net}}
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	author={{
			EMarlow
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	year={1997}
			,
	publisher={Van Nostrand Reinhold}
			,
	address={New York}
		
	

}

@incollection{b18,
	
	
		,
	title={{Interactivity and Persuasion: Influencing Attitudes with Information and Involvement}}
		,
	author={{
			SSundar
		} and {
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		} and {
			KJinhee
		}}
		
		
		
	
	
		,
	journal={{Journal of Interactive Advertising}}
		
			,
	year={2005}
		
	

}

@incollection{b19,
	
	
		,
	title={{Online Shopping Perception of Offline Shoppers}}
		,
	author={{
			MTabatabaei
		}}
	
	
		,
	journal={{Issue in Information System}}
		
			X
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			,
	year={2019}
		
	

}

@book{b20,
	
	
		,
	title={{The Review of the Most Effective of Online Advertisement Techniques to Affect Online Customer buying Decision}}
		,
	author={{
			LTan
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			YRashad
		}}
		
		
			,
	year={2014}
		
	

}