@incollection{,
	
					
					
					F3E53951E384ADCBC32A21FC07D83964
				,
	author={{Sana MushtaqShaikh} and {Symbiosis International University}},
	journal={{Global Journal of Human Social Sciences}},
	journal={{GJHSS}}2249-460X0975-587X10.34257/GJHSS,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}20103340
}

@incollection{b0,
	
	
		,
	title={{Economic Potential of Handicrafts of Jammu and Kashmir}}
		,
	author={{
			IBhat
		}}
	
	
		,
	journal={{International Journal of Science and Research}}
		
			6
			,
	year={2015}
			,
	publisher={IJSR}
		
	

}

@incollection{b1,
	
	
		,
	title={{An Empirical Study of Impact of Demographic Variables on Consumer Preference towards Tribal Handicraft -A Case of Rayagada District}}
		,
	author={{
			DPani
		} and {
			DPradhan
		}}
		
	
	
		,
	journal={{Pacific Business Review Internationa}}
		
			,
	year={2016}
		
	

}

@book{b2,
	
	
		,
	title={{Status study of tribal handicraft-an option for livelihood of tribal community in the states of arunachal pradesh rajasthan, uttaranchal and Chhattisgarh}}
		
			,
	year={May 2006}
		
	
	,
	note={Planning commission of India. Planning commission report}

}

@incollection{b3,
	
	
		,
	title={{Will Consumption of Indian Handicrafts Endure?}}
		,
	author={{
			NRao
		} and {
			DMeesala
		} and {
			H
		} and {
			D
		}}
		
		
		
	
	
		,
	journal={{PARIPEX -INDIAN JOURNAL OF RESEARCH}}
		
			7
			,
	year={2017}
		
	

}

@incollection{b4,
	
	
		,
	title={{Role of CSR in Supporting Tribal Handircafts of Jharkhand}}
		,
	author={{
			MRatnesh
		} and {
			GKumari
		}}
		
	
	
		,
	journal={{International Multidisciplinary Journal}}
		
			5
			,
	year={2020}
		
	

}

@book{b5,
	
	
		,
	title={{Indian Handicraft and Globalization: The Export Context. Designing and Implementing Global Supply Chain Management}}
		,
	author={{
			PRawat
		} and {
			GSrivastav
		}}
		
		
			,
	year={2016}
		
	

}

@incollection{b6,
	
	
		,
	title={{A Study on Vocationalization of Rural Handicrafts: Need of the Hour (With special reference to Zardozi and Inlay art of Agra District)}}
		,
	author={{
			RSeth
		}}
	
	
		,
	journal={{International Journal of English Language}}
		
			13
			,
	year={2018}
			,
	publisher={Literature and Humanities}
		
	

}

@book{b7,
	
	
		,
	title={{Handicraft Products: Identify the Factors that Affecting the buying decision}}
		,
	author={{
			GSilver
		} and {
			PKundu
		}}
		
		
			,
	year={2013}
			,
	address={Umeå University}
		
	

}

@incollection{b8,
	
	
		,
	title={{GLOBALIZING RURAL MARKETS: EVIDENCE FROM HANDMADE TRADITIONAL PRODUCT MARKETS}}
		,
	author={{
			VVadakepat
		} and {
			FKhateeb
		}}
		
	
	
		,
	journal={{GLOBAL JOURNAL OF BUSINESS RESEARCH}}
		
			,
	year={2012}
		
	

}

@incollection{b9,
	
	
		,
	title={{The Sector of Handicrafts and its Share in Indian Economy}}
		,
	author={{
			PYadav
		} and {
			JBhat
		}}
		
	
	
		,
	journal={{Arabian Journal of Business and Management Review}}
		
			6
			,
	year={2016}
		
	

}

@book{b10,
	
	
		,
	title={{Hadicrafts of India. New Delhi: Graphics Columbia}}
		,
	author={{
			TAbraham
		}}
		
			,
	year={1964}
		
	

}

@incollection{b11,
	
	
		,
	title={{Study of Handicraft Marketing Strategies of Artisans in Uttar Pradesh and Its Implications}}
		,
	author={{
			WAAmir
		}}
	
	
		,
	journal={{Research Journal of Management Sciences}}
		
			4
			,
	year={2013}
		
	

}

@incollection{b12,
	
	
		,
	title={{DIGITALISATION: AN AID IN MARKETING OF HANDICRAFTS}}
		,
	author={{
			RAnupama
		}}
	
	
		,
	journal={{Journal of Emerging Technologies and Innovative Research}}
		
			11
			,
	year={2018}
			,
	publisher={JETIR}
		
	

}

@incollection{b13,
	
	
		,
	title={{An Analysis on Problems and Prospects of Indian Handicraft Sector}}
		,
	author={{
			SBhattacharyya
		} and {
			DDatta
		}}
		
	
	
		,
	journal={{Asia Journal of Management}}
		
			8
			,
	year={2016}
		
	

}

@incollection{b14,
	
	
		,
	title={{Indian handicraft exports: An economic analysis}}
		,
	author={{
			DBhushan
		}}
	
	
		,
	journal={{International Journal of Business Quantitative Economics and Applied Management Research}}
		
			9
			,
	year={2014}
		
	

}

@book{b15,
	
	
		,
	title={{Sustainability for the Hnadicraft Sector. All India Artisans and Craftworkers Welfare Association (AIACA)}}
		,
	author={{
			A. -SCsr
		}}
		
			,
	year={2017}
		
	

}

@incollection{b16,
	
	
		,
	title={{Marketing of Orissa Handicrafts-A study on challenges and Opportunities}}
		,
	author={{
			DDash
		}}
	
	
		,
	journal={{EXCEL International Journal of Multidisciplinary Management Studies}}
		
			,
	year={2011}
		
	

}

@incollection{b17,
	
	
		,
	title={{Managerial Challenges of Handicraft Industry: An Indian Perspective}}
		,
	author={{
			MDey
		}}
	
	
		,
	journal={{International Journal of Sciences: Basic and Applied Research}}
		
			6
			,
	year={2018}
		
	

}

@book{b18,
	
	
		,
	title={{Indian Handicraft Industry: will it cross the other side of midnight?}}
		
		,
	editor={Fiber2Fashion.}
		
			,
	year={2010. June}
		
	

}

@incollection{b19,
	
	
		,
	title={{Production and Marketing Challenges of Handicraft Products with Special Reference to Wood Craft}}
		,
	author={{
			G
		} and {
			G
		}}
		
	
	
		,
	journal={{International Journal of Management Studies}}
		
			7
			,
	year={2019}
		
	

}

@incollection{b20,
	
	
		,
	title={{Inspiring Digitalization of Handicraft Market: An empirical approach}}
		,
	author={{
			IGhosal
		} and {
			BPrasad
		}}
		
	
	
		,
	journal={{KIIT Journal of Management}}
		
			11
			,
	year={2019}
		
	

}

@incollection{b21,
	
	
		,
	title={{INDIAN HANDICRAFT INDUSTRY: PROBLEMS AND STRATEGIES}}
		,
	author={{
			SMGhouse
		}}
	
	
		,
	journal={{INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW}}
		
			17
			,
	year={2012}
		
	

}

@incollection{b22,
	
	
		,
	title={{MARKET FOR INDIAN HANDICRAFTS}}
		,
	author={{
			SKHashmi
		}}
	
	
		,
	journal={{Excel Journal of Engineering Technology and Management Science}}
		
			7
			,
	year={2012}
		
	

}

@incollection{b23,
	
	
		,
	title={{Indian Handicrafts: Growing or Depleting?}}
		,
	author={{
			SJadhav
		}}
	
	
		,
	journal={{IOSR Journal of Business and Management}}
		
			13
			,
	year={2013}
			,
	publisher={IOSR-JBM}
		
	

}

@incollection{b24,
	
	
		,
	title={{Perception of Indian Artisans on exisitng market ing strategy for promotion of Indian Handicrafts}}
		,
	author={{
			RJain
		} and {
			DSharma
		}}
		
	
	
		,
	journal={{Zenith International Journal of Multidisciplinary Research}}
		
			11
			,
	year={2015}
		
	

}

@incollection{b25,
	
	
		,
	title={{Design Intervention & Craft Revival}}
		,
	author={{
			HKapur
		} and {
			SMittar
		}}
		
	
	
		,
	journal={{International Journal of Scientific and Research Publications}}
		
			8
			,
	year={2014}
		
	

}

@incollection{b26,
	
	
		,
	title={{ROLE OF E-TAILING IN BOOSTING THE INDIAN HANDICRAFT INDUSTRY}}
		,
	author={{
			GKumari
		} and {
			*RSrivastava
		}}
		
	
	
		,
	journal={{International Journal of Marketing & Financial Management}}
		
			11
			,
	year={2016}
		
	

}

@book{b27,
	
	
		,
	title={{A hand-crafted slow revolution: Co-designing a new genre in the luxury world. Fashion, Style & Popular Culture}}
		,
	author={{
			M
		} and {
			JHawley
		} and {
			JFrater
		}}
		
		
		
			,
	year={2018}
		
	

}

@book{b28,
	
	
		,
	title={{The development of industrial clusters and public policy. Entrepreneurship and Rural development}}
		,
	author={{
			FTMcdonald
		}}
		
			,
	year={2007}
		
	

}

@incollection{b29,
	
	
		,
	title={{Handicraft Production and Employment in Indian: an Economic Analysis}}
		,
	author={{
			TMohin-Ud-Din
		}}
	
	
		,
	journal={{Global Journal of Human-Social Science: E Economics}}
		
			7
			,
	year={2014}
		
	

}

@incollection{b30,
	
	
		,
	title={{Exploring the Potentials of Handicraft as a Promotional Tool for West Bengal Tourism}}
		,
	author={{
			MMukherjee
		} and {
			SMukherjee
		} and {
			SBhattacharya
		}}
		
		
	
	
		,
	journal={{Indian Journal of Research-Commerce}}
		
			6
			,
	year={2016}
		
	

}

@incollection{b31,
	
	
		,
	title={{Marketing of Rural Handicraft Products through Retail Format: A Synthetic Review}}
		,
	author={{
			NNagori
		} and {
			DSaxena
		}}
		
	
	
		,
	journal={{Annals of Management Research}}
		
			15
			,
	year={2012}
		
	

}

@incollection{b32,
	
	
		,
	title={{Present Scenario of Indian Handicraft Products}}
		,
	author={{
			PVRajeev
		} and {
			D
		}}
		
	
	
		,
	journal={{Asian Journal of Managerial Science}}
		
			7
			,
	year={2013}
		
	

}

@book{b33,
	
	
		,
	author={{
			MPande
		}}
		,
	title={{Impact of Private Sustainability Standards on Market Access and Sustainability Development. United Ntions Conference on Trade and Development . UNCTAD}}
				
			,
	year={2017}
		
	

}

@incollection{b34,
	
	
		,
	title={{An Empirical Study of Impact of Demographic Variables On Consumer Preference towards Tribal Handicraft -A Case of Rayagada District During Chaiti Festival}}
		,
	author={{
			DPani
		} and {
			DPradhan
		}}
		
	
	
		,
	journal={{Pacific Business Review International}}
		
			,
	year={2019}
		
	

}

@incollection{b35,
	
	
		,
	title={{Upliftment of Bamboo Artisans as Entrepreneur in Dindigul District}}
		,
	author={{
			DPitchai
		} and {
			SAkilandeeswari
		}}
		
	
	
		,
	journal={{Indian-journal-of-applied-research}}
		
			,
	year={2014}
		
	
	,
	note={IJAR}

}

@incollection{b36,
	
	
		,
	title={{Handicrafts industries in Odisha: Problems and prospects}}
		,
	author={{
			JSenapati
		} and {
			MAgasty
		}}
		
	
	
		,
	journal={{International Journal of Multidisciplinary Research and Development}}
		
			7
			,
	year={2015}
		
	

}

@incollection{b37,
	
	
		,
	title={{}}
		,
	author={{
			AShah
		} and {
			RPatel
		}}
		
		
	
	
		,
	journal={{An International Peer Reviewed and Refereed Journal for Change}}
		
			,
	year={2016. Dec 3}
		
	

}

@book{b38,
	
	
		,
	title={{Building Competitiveness: A Case of Handicrafts Manufacturing Cluster Units}}
		,
	author={{
			Venkataramanaiah
		} and {
			GKumar
		}}
		
		
			,
	year={2011}
		
	
	,
	note={IIM Indore}

}

@incollection{b39,
	
	
		,
	title={{Growth and Development of Handicrafts in India: A Case Study of Crochet Lace Industry in Andhra Pradesh}}
		,
	author={{
			MVenkateswarlu
		} and {
			DRao
		} and {
			DReddy
		}}
		
		
	
	
		,
	journal={{International Journal of Advance Research in Computer Science and Management Studies}}
		
			,
	year={2018}
		
	

}

@incollection{b40,
	
	
		,
	title={{Handicraft Sector: The Comforting Sector of Employment Review}}
		,
	author={{
			PYadav
		} and {
			JBhat
		}}
		
	
	
		,
	journal={{Management Studies and Economic Systems}}
		
			7
			,
	year={2017}
			,
	publisher={MSES}
		
	

}

@book{b41,
	
	
		,
	title={{An Evaluation of Handicraft Sector of J&K -A Case study of District Budgam}}
		,
	author={{
			EYasmin
		}}
		
			,
	year={2013}
			,
	publisher={EUROPEAN ACADEMIC RESEARCH}
		
	

}