@incollection{,
	
					
					
					5EA578A7C200A7216CFAA9E7070F39FD
				,
	author={{Muhammad MosharrofHossain} and {MehadiHasan} and {Stamford University Bangladesh}},
	journal={{Global Journal of Human Social Sciences}},
	journal={{GJHSS}}2249-460X0975-587X10.34257/GJHSS,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}20121931
}

@book{b0,
	
	
		,
	author={{
			TabassumAntara
		} and {
			Tanjim
		}}
		
		,
	title={{the Interview Conducted for Present Research as a part of Round Table Discussion on 10 February}}
				
			,
	year={2018. 2018}
		
	

}

@incollection{b1,
	
	
		,
	title={{Viral advertising in social media: Participation in Facebook groups and responses among college-aged users}}
		,
	author={{
			Chu
		} and {
			Shu-Chuan
		}}
		
	
	
		,
	journal={{Journal of Interactive Advertising}}
		
			12
			
			,
	year={2011}
		
	

}

@incollection{b2,
	
	
		,
	title={{Social media engagement behaviour: a uses and gratifications perspective}}
		,
	author={{
			RebeccaDolan
		} and {
			Others
		}}
		
	
	
		,
	journal={{Journal of Strategic Marketing}}
		
			24
			
			,
	year={2016}
		
	

}

@incollection{b3,
	
	
		,
	title={{An Empirical Investigation of Social Network Influence on Consumer Purchasing Decision: The Case of Facebook}}
		,
	author={{
			DiPietro
		} and {
			ElenoraLoredana
		} and {
			Pantano
		}}
		
		
	
	
		,
	journal={{Journal of Direct Data and Digital Marketing Practice}}
		
			14
			
			,
	year={2012}
		
	

}

@incollection{b4,
	
	
		,
	title={{Consumer activity in social media: Managerial approaches to consumers' social media behavior}}
		,
	author={{
			KristinaHeinonen
		}}
	
	
		,
	journal={{Journal of Consumer Behavior}}
		
			10
			
			,
	year={2011}
		
	

}

@incollection{b5,
	
	
		,
	title={{User Motivations for Using Business Facebook Pages}}
		,
	author={{
			MalcolmHong
		} and {
			Lee
		}}
		
		
	
	
		,
	booktitle={{Boise State University Theses and Dissertations. 223}}
				
			,
	year={2011}
		
	

}

@book{b6,
	
	
		,
	author={{
			RubelHossain
		}}
		,
	title={{CEO of Dukpion.com. the Interview Conducted for Present Research on March}}
				
			,
	year={2018. 2018}
		
	

}

@book{b7,
	
	
		,
	title={{Principles of Marketing}}
		,
	author={{
			PhilipKotler
		} and {
			GaryArmstrong
		}}
		
		
			,
	year={2012}
			,
	publisher={Pearson Prentice Hall}
			,
	address={New Jersey}
		
	

}

@book{b8,
	
	
		,
	author={{
			MehediMiraz
		} and {
			Hasan
		}}
		
		,
	title={{the CEO of BN Tech. the Interview Conducted for Present Research on March 9}}
				
			,
	year={2018. 2018}
		
	

}

@book{b9,
	
	
		,
	title={{the Interview Conducted for Present Research on}}
		,
	author={{
			DrMomotaz
		} and {
			Shamsun
		} and {
			Nahar
		}}
		
		
		
			,
	year={2018. April 30. 2018}
		
	

}

@book{b10,
	
	
		,
	title={{Dhaka ranked second in a number of active Facebook users, bdnews24.com}}
		,
	author={{
			MahmudMurad
		}}
		
			,
	year={2017. 15 April}
		
	

}

@book{b11,
	
	
		,
	title={{Life Beyond the Like: Uses & Gratifications of Sharing Business Facebook Page Content}}
		,
	author={{
			SNash
		}}
		
			,
	year={2015}
		
		
			University of Nebraska-Lincoln
		
	
	,
	note={Masters Thesis}

}

@book{b12,
	
	
		,
	title={{The social networking market opportunity}}
		,
	author={{
			ANuttney
		}}
		
			,
	year={2010}
			,
	publisher={Insights}
			,
	address={Birmingham, AL}
		
	

}

@book{b13,
	
	
		,
	title={{Social Media as a Marketing Tool: A Literature Review}}
		,
	author={{
			HollyPaquette
		}}
		
		
			,
	year={2013}
		
	
	,
	note={Major Papers by Master of Science Students. Paper 2}

}

@book{b14,
	
	
		,
	title={{A brief history of Facebook, the Guardian}}
		,
	author={{
			SarahPhilip
		}}
		
			,
	year={2007. 25 July}
		
	

}

@incollection{b15,
	
	
		,
	title={{The Implications of Facebook Marketing for Organizations}}
		,
	author={{
			RoomaRamsaran-Fowdar
		} and {
			&Roshnee
		} and {
			SoorajFowdar
		}}
		
		
	
	
		,
	journal={{Contemporary Management Research}}
		
			9
			1
			
			,
	year={2013}
		
	

}

@book{b16,
	
	
		,
	author={{
			Md RuhulRatul
		} and {
			Amin
		}}
		
		,
	title={{the owner of Gazets24.bd, the Interview Conducted for Present Research as a part of Round Table Discussion on February 10}}
				
			,
	year={2018. 2018}
		
	

}

@book{b17,
	
	
		,
	title={{Using content analysis to examine the relationship between commercial and nonprofit organizations' motives and consumer engagement on Facebook (Master's thesis)}}
		,
	author={{
			KReichenback
		}}
		
			,
	year={2014. 2018. April 15. 2018}
			,
	address={Columbia, MO. Rony}
		
		
			University of Missouri
		
	
	,
	note={the CEO of Rokomari.com, the Interview Conducted for Present Research on}

}

@incollection{b18,
	
	
		,
	title={{Uses and Gratifications Theory in the 21st Century}}
		,
	author={{
			ThomasERuggiero
		}}
	
	
		,
	journal={{Mass Communication & Society}}
		
			3
			
			,
	year={2000}
		
	

}

@incollection{b19,
	
	
		,
	title={{Uses and Gratifications: An Evolving Perspective of Media Effects}}
		,
	author={{
			AlanMRubin
		}}
	
	
		,
	booktitle={{The SAGE Handbook of Media Processes and Effects}}
				,
	editor={
			RL BNabi & M
			Oliver
		}
		Thousand Oaks; Sage
		
			,
	year={2009}
		
	

}

@incollection{b20,
	
	
		,
	title={{Online journalists: Foundations for research into their changing roles}}
		,
	author={{
			JBSinger
		}}
	
	
		,
	journal={{Journal of Computer-Mediated Communication}}
		
			4
			1
			1
			,
	year={1998}
		
	

}

@book{b21,
	
	
		,
	title={{To keep your customers, keep it simple}}
		,
	author={{
			PatrickSpenner
		} and {
			KarenFreeman
		}}
		
		
		
			,
	year={2012}
		
	

}

@book{b22,
	
	
		,
	title={{the CEO of Spade BD, the Interview Conducted for Present Research on}}
		,
	author={{
			SamiulTolmol
		} and {
			Hasan
		}}
		
		
			,
	year={2018. March 20. 2018}
		
	

}

@incollection{b23,
	
	
		,
	title={{Grooming, Gossip, Facebook and MySpace: What Can We Learn About These Sites from Those Who Won't Assimilate? Information}}
		,
	author={{
			ZeynepTufekci
		}}
	
	
		,
	journal={{Communication & Society}}
		
			11
			4
			
			,
	year={2008}
		
	

}

@book{b24,
	
	
		,
	title={{Research methods and the new media}}
		,
	author={{
			FWilliams
		} and {
			RERice
		} and {
			EMRogers
		}}
		
		
		
			,
	year={1988}
			,
	publisher={Free Press}
			,
	address={New York}
		
	

}

@book{b25,
	
	
		,
	title={{Mass media research: An Introduction}}
		,
	author={{
			RDWimmer
		} and {
			JRDominick
		}}
		
		
			,
	year={1987}
			,
	publisher={Wadsworth}
			,
	address={Belmont, CA}
		
	

}

@book{b26,
	
	
		,
	title={{Leading countries based on Facebook audience size as of}}
		
		
			,
	year={2020. July 2020. Accessed: 12 August, 2020}
		
	

}