@incollection{,
	
					
					
					067DA42B20049E4E609882619993F605
				,
	author={{MuratAkyildiz}},
	journal={{Global Journal of Human Social Sciences}},
	journal={{GJHSS}}2249-460X0975-587X10.34257/GJHSS,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}2075566
}

@book{b0,
	
	
		,
	title={{Managing Brand Equity: Capitalizing on the Value of Brand name}}
		,
	author={{
			DAaker
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			,
	year={1991}
			,
	publisher={Free Press}
			,
	address={New York}
		
	

}

@incollection{b1,
	
	
		,
	title={{Measuring Brand Equity across Products and markets}}
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	author={{
			DAAaker
		}}
	
	
		,
	journal={{California Management Review}}
		
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			3
			
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	year={1996}
		
	

}

@incollection{b2,
	
	
		,
	title={{Valuing Brands and Brand Equity: Methods and Processes}}
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	author={{
			RAbratt
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			GBick
		}}
		
	
	
		,
	journal={{Journal of Applied Management and Entrepreneurship}}
		
			8
			1
			
			,
	year={2003}
		
	

}

@incollection{b3,
	
	
		,
	title={{Impact of Brand Value on Financial Performance of Banks: An Empirical Study on Indian Banks}}
		,
	author={{
			SArora
		} and {
			NChaudhary
		}}
		
	
	
		,
	journal={{Universal Journal of Industrial and Business management}}
		
			4
			3
			
			,
	year={2016}
		
	

}

@incollection{b4,
	
	
		,
	title={{Brand Values and Capital Market Valuation}}
		,
	author={{
			MBarth
		} and {
			MBClement
		} and {
			GFoster
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			RKasznik
		}}
		
		
		
	
	
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}

@incollection{b5,
	
	
		,
	title={{Accounting Manipulations in Corporate Financial Reports: Study of an Asian Market}}
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	author={{
			LBBhasin
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		,
	journal={{International Journal of Management Sciences and Business Research}}
		
			5
			11
			
			,
	year={2016}
		
	

}

@incollection{b6,
	
	
		,
	title={{A Cross National Validation of the Consumer Based Brand Equity}}
		,
	author={{
			IBuil
		} and {
			LDe Chertanory
		} and {
			EMartinez
		}}
		
		
	
	
		,
	journal={{Journal of Product and Brand Management}}
		
			17
			6
			
			,
	year={2008}
		
	

}

@incollection{b7,
	
	
		,
	title={{A Study on Financial Performance with Special Reference to Sundaran Hydraulics Limited Chennai}}
		,
	author={{
			RBuveneeswari
		} and {
			MVenkatesh
		}}
		
	
	
		,
	journal={{International Journal of Advanced Research in Management and Social Scince}}
		
			2
			3
			,
	year={2013}
		
	

}

@incollection{b8,
	
	
		,
	title={{Financial Service of Wealth Management Banking: Balanced Scorecard Approach}}
		,
	author={{
			WCheng-Ru
		} and {
			C.-TLin
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			P.-HTsai
		}}
		
		
	
	
		,
	journal={{Journal of Social Sciences}}
		
			4
			4
			
			,
	year={2008}
		
	

}

@book{b9,
	
	
		,
	title={{A Study on The Brand Value-Profitability Relationship: Hirose method and Panel Causality Analyses, Muhasebe ve Finansman Dergisi}}
		,
	author={{
			EICeylan
		}}
		
			,
	year={2019}
			
		
	

}

@incollection{b10,
	
	
		,
	title={{Marka Olmak}}
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	author={{
			TSErdil
		} and {
			YUzun
		}}
		
	
	
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	journal={{Beta}}
		
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	year={2010}
		
	

}

@incollection{b11,
	
	
		,
	title={{Cointegration and Error Correction: Representation, Estimation and Testing}}
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	author={{
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@incollection{b12,
	
	
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	title={{Spurious Regression in Econometrics}}
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	author={{
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		,
	title={{Türkiyenin en de?erli markalar?n?n y?ll?k raporu}}
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	author={{
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			M?lgüner
		}}
		
		
		
			,
	year={2015. 2016}
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	address={Aral?k}
		
	

}

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		,
	title={{A Review of Brand Valuation Method}}
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	author={{
			CWHuang
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		,
	journal={{Journal of Service Science and Management}}
		
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			1
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}

@incollection{b15,
	
	
		,
	title={{Evaluating financial performance of Indian IT firms: an application of a multi-criteria decision-making technique}}
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	author={{
			SKInani
		} and {
			RGupta
		}}
		
	
	
		,
	journal={{International Journal of Behavioural Accounting and Finance}}
		
			6
			2
			
			,
	year={2017}
		
	

}

@book{b16,
	
	
		,
	title={{Brand Orientation and Financial Performance Nexus. Industrial}}
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	author={{
			DKalicanin
		} and {
			SVeljkoviç
		} and {
			ZBogetic
		}}
		
		
		
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	year={2015}
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}

@incollection{b17,
	
	
		,
	title={{Conceptualizing, measuring and Managing Customer-Based Brand Equity}}
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	author={{
			KLKeller
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		,
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@incollection{b18,
	
	
		,
	title={{The Relation between Brand Equity and Firms' Performance in Luxury Hotels and Chain Restaurants}}
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	author={{
			HKim
		} and {
			WGKim
		}}
		
	
	
		,
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	title={{Value Based Management: developing systematic approach to creating shareholder value}}
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	author={{
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		}}
		
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	year={1998}
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	publisher={McGraw Hill}
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	address={New York}
		
	

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	title={{A data pre-processing model for the TOPSIS method. Folia economic Stetinensia}}
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	author={{
			AKobry?
		}}
		
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	year={2016}
			
		
	

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@book{b21,
	
	
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	title={{Valuation of Brand-A Critical comparison of Different Methods}}
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	author={{
			CKreigbaum
		}}
		
			,
	year={1998. April 8}
			,
	address={Dresden, Germany}
		
		
			Tehhnische Universite Dresden
		
	

}

@incollection{b22,
	
	
		,
	title={{Applying consumer-based brand equity in luxury hotel branding}}
		,
	author={{
			MTLiu
		} and {
			IAWong
		} and {
			THTseng
		} and {
			AWChang
		}}
		
		
		
	
	
		,
	journal={{Journal of Business Research}}
		
			
			,
	year={2017}
		
	

}

@book{b23,
	
	
		,
	title={{Status Brands: Examining the Effects of Non-product Related Brand Association on the Status and Consumption1 Journal of Product and Brand Management}}
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	author={{
			AO'cass
		} and {
			HFrost
		}}
		
		
			,
	year={2002}
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}

@book{b24,
	
	
		,
	title={{Cash Value Added -a New Method for Measuring Financial Performance}}
		,
	author={{
			EOttoson
		} and {
			FWeissenrieder
		}}
		
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	year={1996. March 1. April 20. 2018}
		
	

}

@incollection{b25,
	
	
		,
	title={{Estimating Long-Run relationship from Dynamic Heterogeneous Panels}}
		,
	author={{
			MHPesaran
		} and {
			RPSmith
		}}
		
	
	
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	journal={{Journal of Econometrics}}
		
			68
			
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	year={1995}
		
	

}

@incollection{b26,
	
	
		,
	title={{Bound Testing Approaches to the analysis to the analysis of level relationship}}
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	author={{
			MHPesaran
		} and {
			YShin
		} and {
			SmithR
		}}
		
		
	
	
		,
	journal={{Journal of Economic Society}}
		
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	year={2001}
		
	

}

@book{b27,
	
	
		,
	title={{Markan?n DNA's?. Istanbul, Turkey: Media Cat yay?nlar?}}
		,
	author={{
			APerry
		} and {
			DWisnom
		}}
		
		
			,
	year={2003}
		
	

}

@incollection{b28,
	
	
		,
	title={{The Influence of Brand Value on selected Malaysian's Companies Book Value and Shareholders}}
		,
	author={{
			PRasti
		} and {
			SGharibvand
		}}
		
	
	
		,
	journal={{Review of Contemporary Business Reserch}}
		
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	year={2013}
		
	

}

@book{b29,
	
	
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	title={{Marketing Concept and Strategy, Seventh Edition}}
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	author={{
			WPride
		} and {
			OCFerrel
		}}
		
		
			,
	year={1991}
			,
	address={Houghten Miffin Company, USA}
		
	

}

@incollection{b30,
	
	
		,
	title={{Intertemporal Cost Allocation and Managerial Investment Incentives: A Theory Explaining the Use of Economic Value Added as a Performance Measure}}
		,
	author={{
			WPRogerson
		}}
	
	
		,
	journal={{Journal of Political Economy}}
		
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			4
			
			,
	year={1997}
		
	

}

@incollection{b31,
	
	
		,
	title={{The Impact of Social-Cultural Innovation and Brand Performance of the Companies Listed in Tehran Stock Exchange}}
		,
	author={{
			MSamadi
		} and {
			MBagheri
		} and {
			MGhanavati
		}}
		
		
	
	
		,
	journal={{Research Journal of International Studies}}
		
			15
			
			,
	year={2010}
		
	

}

@book{b32,
	
	
		,
	title={{Fundemental of Marketing, Eight Edition}}
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	author={{
			WStanton
		} and {
			CharlesFurrel
		}}
		
		
			,
	year={1987}
			,
	address={Mc Grav Hill, USA}
		
	

}

@incollection{b33,
	
	
		,
	title={{RAVE?Integrated Value Management for Customer, Human, Supplier and Invested Capital}}
		,
	author={{
			RStrack
		} and {
			UWills
		}}
		
	
	
		,
	journal={{European Management Journal}}
		
			20
			2
			
			,
	year={2002}
		
	

}

@book{b34,
	
	
		,
	title={{?leri Panel Veri Analizi}}
		,
	author={{
			FYTato?lu
		}}
		
			,
	year={2013}
			,
	publisher={?stanbul: Beta}
		
	

}

@incollection{b35,
	
	
		,
	title={{}}
		,
	author={{
			FYTato?lu
		}}
	
	
		,
	journal={{Panel veri Ekonometrisi. ?stanbul: Beta}}
		
			,
	year={2013}
		
	

}

@incollection{b36,
	
	
		,
	title={{Seperation of Brand Equ?ity and Brand Value}}
		,
	author={{
			MKTiwari
		}}
	
	
		,
	journal={{Global Business Review}}
		
			11
			3
			
			,
	year={2007}
		
	

}

@incollection{b37,
	
	
		,
	title={{Fuzzy TOPSIS Method Based On Alpha Level Sets with an Application to Bridge Risk Assessment. Expert Systems with Applications}}
		,
	author={{
			YMWang
		} and {
			TSElhag
		}}
		
	
	
		,
	journal={{Expert Systems with Applications}}
		
			31
			
			,
	year={2006}
		
	

}

@incollection{b38,
	
	
		,
	title={{Are Brand Equity Measures Associated with Business-Unit Financial performance? Empirical Evidence from Netherlands}}
		,
	author={{
			HMWerbeten
		} and {
			PWijn
		}}
		
	
	
		,
	journal={{Journal of Accounting, auditing and Finance}}
		
			25
			4
			
			,
	year={2010}
		
	

}

@book{b39,
	
	
		,
	title={{Brand value and Firm Performance. Brand management}}
		,
	author={{
			MYeung
		} and {
			BRamasamy
		}}
		
		
			,
	year={2008}
			15
			
		
	

}

@book{b40,
	
	
		,
	title={{EVA and value based management}}
		,
	author={{
			SDYoung
		} and {
			SFBreyne
		}}
		
		
			,
	year={2001}
			,
	publisher={MCgraw-Hill}
			,
	address={USA}
		
	

}

@incollection{b41,
	
	
		,
	title={{Applying FMCDM to Evaluate Financial Performance of Domestic Airlines in Taiwan}}
		,
	author={{
			WYu-Jie
		}}
	
	
		,
	journal={{Expert Systems with Applications}}
		
			34
			3
			
			,
	year={2008}
		
	

}

@book{b42,
	
	
		,
	title={{TOPSIS Yöntemine göre performans de?erleme}}
		,
	author={{
			SYükçü
		} and {
			GAta?an
		}}
		
		
			,
	year={2010}
			,
	publisher={MUFAD}
			18
			
		
	

}

@incollection{b43,
	
	
		,
	title={{Development of TOPSIS Method to Solve Complicated Decision-Making Problems: An Overview on Developments from}}
		,
	author={{
			EKZavadskas
		} and {
			AMardani
		} and {
			ZTurskis
		} and {
			AJusoh
		} and {
			KMNor
		}}
		
		
		
		
	
	
		,
	journal={{International Journal of Information Technology & Decision Making}}
		
			15
			3
			
			,
	year={2016. 2000 to 2015}
		
	

}