@incollection{,
	
					
					
					F0374100E3D5AF2EE4D28E772A22E3AF
				,
	author={{IsaacTandoh} and {University of Energy and Natural Resources}},
	journal={{Global Journal of Human Social Sciences}},
	journal={{GJHSS}}2249-460X0975-587X10.34257/GJHSS,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}2051726
}

@book{b0,
	
	
		,
	title={{Advertising expenditure}}
		
		
			,
	year={2005}
			
		
	

}

@book{b1,
	
	
		,
	title={{Definition of Marketing}}
		
		
			,
	year={2008}
			,
	publisher={American Marketing Association}
		
	

}

@incollection{b2,
	
	
		,
	title={{A general method of deriving the inefficiencies of banks from a profit function}}
		,
	author={{
			JDAkhavein
		} and {
			PASwamy
		} and {
			SBTaubman
		} and {
			RNSingamsetti
		}}
		
		
		
	
	
		,
	journal={{Journal of Productivity Analysis}}
		
			8
			1
			
			,
	year={1997}
		
	

}

@incollection{b3,
	
	
		,
	title={{Firm resources and sustained competitive advantage'}}
		,
	author={{
			HWAllen
		}}
	
	
		,
	journal={{Journal of Management}}
		
			17
			
			,
	year={2002. March}
		
	

}

@incollection{b4,
	
	
		,
	title={{Influence of promotional strategies on banks performance}}
		,
	author={{
			VLAliata
		} and {
			AJOdondo
		} and {
			FOAila
		} and {
			PBOjera
		} and {
			BEAbong'o
		} and {
			OOdera
		}}
		
		
		
		
		
	
	
		,
	journal={{International Journal of Business}}
		
			2
			5
			
			,
	year={2012}
		
	
	,
	note={Humanities and Technology}

}

@incollection{b5,
	
	
		,
	title={{The extent of team integration within construction projects}}
		,
	author={{
			BKBaiden
		} and {
			ADPrice
		} and {
			ARDainty
		}}
		
		
	
	
		,
	journal={{International Journal of Project Management}}
		
			24
			1
			
			,
	year={2006}
		
	

}

@incollection{b6,
	
	
		,
	title={{Marketing and public accommodation: a Disabilities Act}}
		,
	author={{
			SMBaker
		} and {
			CKaufman-Scarborough
		}}
		
	
	
		,
	journal={{Journal of Public Policy & Marketing}}
		
			20
			2
			
			,
	year={2001}
		
	

}

@book{b7,
	
	
		,
	title={{Ill effects: The media violence debate}}
		,
	editor={Barker, M., & Petley, J.}
		
			,
	year={2002}
		
	
	,
	note={Routledge}

}

@book{b8,
	
	
		,
	title={{Resource-base theory. Creating and sustaining competitve advantage}}
		,
	author={{
			JBarney
		} and {
			DLark
		}}
		
		
			,
	year={2007}
			,
	publisher={Oxford University Press}
			,
	address={New York}
		
	

}

@book{b9,
	
	
		,
	title={{Internal convergence of capital measurement and capital standards}}
		
		
			,
	year={1998}
		
	

}

@incollection{b10,
	
	
		,
	title={{Brand love}}
		,
	author={{
			RBatra
		} and {
			AAhuvia
		} and {
			RPBagozzi
		}}
		
		
	
	
		,
	journal={{Journal of marketing}}
		
			76
			2
			
			,
	year={2012}
		
	

}

@book{b11,
	
	
		,
	title={{Ghana's reforms transform its financial sector. IMF Survey Magazine: Countries and Region}}
		,
	author={{
			MBawumia
		} and {
			TOwusu-Danso
		} and {
			AMcintyre
		}}
		
		
		
			,
	year={2008}
			
		
	

}

@book{b12,
	
	
		,
	title={{Advertising and promotion, an integrated marketing communications perspective}}
		,
	author={{
			GBelch
		} and {
			MBelch
		}}
		
		
			,
	year={2004}
			,
	publisher={McGraw-Hill}
			,
	address={Boston}
		
	
	,
	note={th edition}

}

@book{b13,
	
	
		,
	title={{Marketing Strategies for Competitive Advantage: A Survey of Selected Public and Private University in Kenya}}
		,
	author={{
			RCCheruon
		} and {
			KRongo
		} and {
			NRichard
		}}
		
		
		
			,
	year={2015}
			,
	publisher={Marketing}
			7
		
	

}

@book{b14,
	
	
		,
	title={{Marketing Strategies for Competitive Advantage: A Survey of Selected Public and Private University in Kenya}}
		,
	author={{
			RCCheruon
		} and {
			KRongo
		} and {
			NRichard
		}}
		
		
		
			,
	year={2015}
			,
	publisher={Marketing}
			7
		
	

}

@incollection{b15,
	
	
		,
	title={{Measuring performance of small-and-medium sized enterprises: the grounded theory approach}}
		,
	author={{
			HGChong
		}}
	
	
		,
	journal={{Business and Public Affairs}}
		
			2
			1
			,
	year={2008}
		
	
	,
	note={Issue}

}

@incollection{b16,
	
	
		,
	title={{International standardization strategies: the experiences of Australian and New Zealand firms operating in the greater China markets}}
		,
	author={{
			HFChung
		}}
	
	
		,
	journal={{Journal of International Marketing}}
		
			11
			3
			
			,
	year={2003}
		
	

}

@book{b17,
	
	
		,
	title={{GAINING COMPETITIVE ADVANTAGE THROUGH GREEN MARKETING: How green marketing is used as a competitive advantage?}}
		,
	author={{
			TCrassous
		} and {
			JGassmann
		}}
		
		
			,
	year={2012}
		
	

}

@incollection{b18,
	
	
		,
	title={{The application of mixed methods designs to trauma researc h}}
		,
	author={{
			JWCreswell
		} and {
			WZhang
		}}
		
	
	
		,
	journal={{Journal of trauma tic stress}}
		
			22
			6
			
			,
	year={2009}
		
	

}

@incollection{b19,
	
	
		,
	title={{Construct Validity in psychological tests}}
		,
	author={{
			LeeJCronbanch
		}}
	
	
		,
	journal={{Psychological Bulleting}}
		
			52
			4
			
			,
	year={1955}
		
	

}

@incollection{b20,
	
	
		,
	title={{Marketing communications}}
		,
	author={{
			JEgan
		}}
	
	
		,
	journal={{Cengage Learning EMEA}}
		
			,
	year={2007}
		
	

}

@book{b21,
	
	
		,
	title={{Reklamc?l?k kavramlar, kararlar, kurumlar. ?stanbul: ?leti?im Yay?nc?l?k}}
		,
	author={{
			MElden
		} and {
			FKocaba?
		}}
		
		
			,
	year={2004}
		
	

}

@incollection{b22,
	
	
		,
	title={{Measurement of organizational investments in social capital: The service employee perspective}}
		,
	author={{
			AEEllinger
		} and {
			AB EBa?
		} and {
			ADEllinger
		} and {
			YLWang
		} and {
			DGBac Hrach
		}}
		
		
		
		
	
	
		,
	journal={{Journal of Business Research}}
		
			64
			6
			
			,
	year={2011}
		
	

}

@incollection{b23,
	
	
		,
	title={{Banking Act}}
		,
	author={{
			GhanaGovernment Of
		}}
	
	
		,
	journal={{Banking Act}}
		
			24
			,
	year={2002. 2002. 2004. 2004}
		
	
	,
	note={Accra.. 2006 ARB Apex Bank Limited Regulations. 2006 (L.11825}

}

@book{b24,
	
	
		,
	title={{Banking Amendment Act}}
		
			,
	year={2007}
			2007
			,
	address={Accra}
		
	

}

@book{b25,
	
	
		,
	title={{Dictionary of marketing communications}}
		,
	author={{
			NAGovoni
		}}
		
			,
	year={2004}
			,
	address={Sage}
		
	

}

@book{b26,
	
	
		,
	title={{Marketing strategy and competitive positioning}}
		,
	author={{
			HGraham
		}}
		
			,
	year={2008}
			,
	publisher={Pearson Education India}
		
	

}

@book{b27,
	
	
		,
	title={{Aligning marketing strategies throughout the supply chain to enhance performance. Industrial Marketing Management}}
		,
	author={{
			KWGreen
		} and {
			DWhitten
		} and {
			RAInman
		}}
		
		
		
			,
	year={2012}
			41
			
		
	

}

@incollection{b28,
	
	
		,
	title={{New insights into consumer confidence in financial services}}
		,
	author={{
			AGritten
		}}
	
	
		,
	journal={{International Journal of Bank Marketing}}
		
			29
			2
			
			,
	year={2011}
		
	

}

@book{b29,
	
	
		,
	title={{Business communication, process and product}}
		,
	author={{
			MGuffey
		}}
		
			,
	year={2008}
			,
	publisher={South-Western C Engage Learning}
			,
	address={Mason, OH}
		
	

}

@book{b30,
	
	
		,
	title={{Humor in advertising: A comprehensive analysis}}
		,
	author={{
			CSGulas
		} and {
			MGWeinberger
		}}
		
		
			,
	year={2006}
			,
	publisher={ME Sharpe}
		
	

}

@book{b31,
	
	
		,
	author={{
			AJKimmel
		}}
		,
	title={{Marketing communication: new approaches, technologies, and styles}}
				
			,
	publisher={Oxford University Press on Demand}
			,
	year={2005}
		
	

}

@book{b32,
	
	
		,
	title={{Marketing Management}}
		,
	author={{
			PKotler
		}}
		
			,
	year={2006}
			,
	publisher={Person Education}
			,
	address={New Jersey}
		
	

}

@book{b33,
	
	
		,
	title={{Marketing management}}
		,
	author={{
			PKotler
		}}
		
			,
	year={2000}
			,
	publisher={Prentice-Hall, Inc}
			10
			,
	address={Upper Saddle River}
		
	
	,
	note={th edition}

}

@book{b34,
	
	
		,
	title={{Principles of marketing}}
		,
	author={{
			PKotler
		} and {
			GArmstrong
		}}
		
		
			,
	year={2010}
			,
	publisher={Prentice Hall}
			,
	address={Englewood Cliffs}
		
	
	,
	note={13th Global Edition}

}

@book{b35,
	
	
		,
	title={{Marketing management. (13th Pearson International Ed}}
		,
	author={{
			PKotler
		} and {
			KLKeller
		}}
		
		
			,
	year={2009}
			,
	publisher={Prentice Hall}
			,
	address={Englewood Cliffs}
		
	

}

@book{b36,
	
	
		,
	title={{Principles of marketing: Global and Southern African perspectives}}
		,
	author={{
			PKotler
		} and {
			GMArmstrong
		} and {
			MTait
		}}
		
		
		
			,
	year={2010}
			,
	publisher={Pearson Education South Africa}
		
	

}

@book{b37,
	
	
		,
	title={{Principles of marketing}}
		,
	author={{
			PKotler
		} and {
			GArmstrong
		} and {
			VWong
		} and {
			JSaunders
		}}
		
		
		
		
			,
	year={2008}
			,
	publisher={Pearson International Limited}
			,
	address={Harlow}
		
	

}

@incollection{b38,
	
	
		,
	title={{Social media peer communication and impacts on purchase intentions: A consumer socialization framework}}
		,
	author={{
			XWang
		} and {
			CYu
		} and {
			YWei
		}}
		
		
	
	
		,
	journal={{Journal of Interactive Marketing}}
		
			26
			4
			
			,
	year={2012}
		
	

}

@book{b39,
	
	
		,
	title={{Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR method s. Expert Sy stem s with Applications}}
		,
	author={{
			YLWang
		} and {
			GHTzeng
		}}
		
		
			,
	year={2012}
			39
			
		
	

}

@book{b40,
	
	
		,
	title={{Market segmentation conceptual and methodological foundations}}
		,
	author={{
			MWedel
		} and {
			WKamakura
		}}
		
		
			,
	year={1998}
			,
	publisher={Kluwer academic publishers}
			,
	address={Norwell}
		
	

}