@incollection{,
	
					
					
					17233F549B5DFFC66499B2CD34869DD6
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	author={{Dr. Hosni MostafaEl-dali} and {United Arab Emirates University}},
	journal={{Global Journal of Human Social Sciences}},
	journal={{GJHSS}}2249-460X0975-587X10.34257/GJHSS,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1247993
}

@incollection{b0,
	
	
		,
	title={{}}
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	author={{
			Si -Si
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		,
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			35
			
		
	

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	author={{
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		,
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			DWilson
		}}
		
		
			,
	year={1988}
			,
	publisher={Blackwell}
			,
	address={Oxford}
		
	

}

@book{b82,
	
	
		,
	author={{
			RStalnaker
		}}
		,
	title={{Syntax, Semantics, Semantics, Pragmatics}}
				,
	editor={
			PCole
		}
		New York
		
			,
	publisher={Academic Press}
			,
	year={1978}
		
	

}

@book{b83,
	
	
		,
	author={{
			BStauderman
		}}
		,
	title={{Do You Say What you Mean ? Advertising /Marketing Review}}
				
			,
	year={1985}
		
	

}

@book{b84,
	
	
		,
	title={{Newspaper Headlines: A Study in Linguistic Method}}
		,
	author={{
			HStauderman
		}}
		
			,
	year={1935}
			,
	publisher={Allen & Unwin}
			,
	address={London}
		
	

}

@book{b85,
	
	
		,
	title={{Introduction to Logical Theory}}
		,
	author={{
			PStrawson
		}}
		
			,
	year={1952}
			,
	address={London; Methuen}
		
	

}

@book{b86,
	
	
		,
	title={{Metaphor and convention}}
		,
	author={{
			Svanlund
		}}
		
			,
	year={Jan. 2007}
		
	

}

@incollection{b87,
	
	
		,
	title={{}}
	
	
		,
	journal={{Cognitive Linguistics}}
		
			18
			
		
	

}

@book{b88,
	
	
		,
	author={{
			MTalbot
		}}
		,
	title={{The Encyclopedia of Language and Linguistics}}
				,
	editor={
			RAsher
			JSimpson
		}
		
			,
	publisher={Pergamon Press}
			,
	year={1994}
		
	

}

@incollection{b89,
	
	
		,
	title={{Advertising Language. A pragmatic Approach to}}
		,
	author={{
			KTanaka
		}}
	
	
		,
	journal={{Advertisements in Britain and Japan}}
		
			,
	year={1994}
			,
	publisher={Routledge}
		
	

}

@incollection{b90,
	
	
		,
	title={{Consumer response to tropes in print advertising}}
		,
	author={{
			MarkToncar
		} and {
			JamesMunch
		}}
		
	
	
		,
	journal={{Journal of Advertising}}
		
			30
			
			,
	year={2001}
		
	

}

@incollection{b91,
	
	
		,
	title={{Advertising}}
	
	
		,
	booktitle={{Registers of Written English: Situational Factors and Linguistic Features}}
				,
	editor={
			MGhadessy
		}
		London
		
			,
	publisher={Pinter}
		
	

}

@book{b92,
	
	
		,
	title={{Twenty Ads that Shock the World}}
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	author={{
			JTwitchell
		}}
		
			,
	year={2000}
			,
	address={New York: Crown}
		
	

}

@book{b93,
	
	
		,
	title={{Applying Cognitive Linguistics}}
		,
	author={{
			ATyler
		}}
		
			,
	year={2011}
		
	

}

@book{b94,
	
	
		,
	title={{}}
		,
	author={{
			Taylor & FrancisRoutledge
		} and {
			Group
		}}
		
		
	

}

@book{b95,
	
	
		,
	title={{}}
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	author={{
			TVan Dijk
		}}
		
			,
	year={1988}
		
		
			News as Discourse. Hillsdale, NJ Lawrence Eribaum
		
	

}

@incollection{b96,
	
	
		,
	title={{Puns, relevance and appreciation in advertisements}}
		,
	author={{
			Van Mulken
		} and {
			Margot
		} and {
			Enschot-Van Dijk
		} and {
			Resnke
		} and {
			HansHoeken
		}}
		
		
		
		
	
	
		,
	journal={{Journal of Pragmatics}}
		
			37
			
			,
	year={2005}
		
	

}

@book{b97,
	
	
		,
	title={{The Language of Advertising}}
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	author={{
			TVestergaard
		} and {
			KSchroder
		}}
		
		
			,
	year={1985}
			,
	publisher={Blackwell}
			,
	address={Oxford}
		
	

}

@book{b98,
	
	
		,
	title={{Reading. Language Teaching: A Scheme for Teacher Education Series}}
		,
	author={{
			CWallace
		}}
		
			,
	year={1992}
			,
	publisher={Oxford University Press}
		
	

}

@incollection{b99,
	
	
		,
	title={{Variation in linguistic systems}}
		,
	author={{
			JWalker
		}}
	
	
		,
	journal={{Routledge}}
		
			,
	year={2011}
			,
	publisher={Taylor & Francis Group}
		
	

}

@incollection{b100,
	
	
		,
	title={{}}
	
	
		,
	journal={{Behavioral Brain Sciences}}
		
			10
			4
			
		
	

}

@incollection{b101,
	
	
		,
	title={{Toward an Understanding of the Discourse of Advertising: Review of Research, and Special Reference to the Egyptian Media Global Journal of Human Social Science Volume XII Issue IV Version I 93 ©}}
	
	
		,
	journal={{Global Journals Inc}}
		
			,
	year={2012}
			,
	publisher={US}
		
	

}

@book{b102,
	
	
		,
	title={{Learning, Language Teaching: A Scheme for Teacher Education Series}}
		,
	author={{
			HWiddowson
		}}
		
			,
	year={1983}
			,
	publisher={University Press}
			,
	address={Oxford}
		
	

}

@book{b103,
	
	
		,
	title={{Text, context, pretext, critical issues in discourse analysis}}
		,
	author={{
			HenryGWiddowson
		}}
		
			,
	year={2004. 1987}
			,
	address={Blackwell, Oxford. Wilks, Y}
		
	
	,
	note={Relevance must be to someone}

}

@book{b104,
	
	
		,
	title={{Critical discourse analysis}}
		,
	author={{
			RWodak
		}}
		
			,
	year={2004b}
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	address={In C}
		
	

}

@incollection{b105,
	
	
		,
	title={{}}
		,
	author={{
			GSeale
		} and {
			JGobo
		}}
		
	
	
		,
	journal={{Qualitative Research Practice. London: Sage}}
		,
	editor={F. Gubrium and D. Silverman}
		
			
		
	

}

@book{b106,
	
	
		,
	author={{
			RWodak
		}}
		,
	title={{Mediation between discourse and society: assessing cognitive approaches in CDA. Discourse Studies}}
				
			,
	year={2006a}
			8
			
		
	

}

@incollection{b107,
	
	
		,
	title={{Pragmatics and critical discourse analysis. A cross-theoretical inquiry}}
		,
	author={{
			RWodak
		}}
	
	
		,
	journal={{Pragmatics and Cognition}}
		
			15
			1
			
			,
	year={2007}
		
	

}

@book{b108,
	
	
		,
	title={{Persuasion and Influence in American Life}}
		,
	author={{
			GWoodward
		} and {
			RDenton
		}}
		
		
			,
	year={1988}
			,
	address={Prospect Heights. III: Waveland}
		
	

}

@book{b109,
	
	
		,
	title={{}}
		,
	author={{
			MToolan
		}}
		
			,
	year={1988}
			,
	publisher={The Language of Press}
		
	

}