@incollection{,
	
					
					
					30EFE910D69888C4EC56320E768540F1
				,
	author={{Blessed FrederickNgonso} and {Edo University Iyamho, Edo State, Nigeria}},
	journal={{Global Journal of Human Social Sciences}},
	journal={{GJHSS}}2249-460X0975-587X10.34257/GJHSS,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}19124152
}

@incollection{b0,
	
	
		,
	title={{An evaluation of Unizik undergraduate students' awareness, Perception and practice of online shopping in Nigeria}}
		,
	author={{
			MAni
		} and {
			EOrekyeh
		}}
		
	
	
		,
	journal={{ESUT Journal of Media Studies}}
		
			9
			1
			,
	year={2015}
		
	

}

@book{b1,
	
	
		,
	title={{Adverting and promotion an integrated marketing communication perspective}}
		,
	author={{
			GBelch
		} and {
			MBelch
		}}
		
		
			,
	year={2003}
			,
	publisher={McGraw-Hill}
			,
	address={Boston}
		
	
	,
	note={sixth ed.}

}

@book{b2,
	
	
		,
	author={{
			ArensBovee
		}}
		,
	title={{Contemporary advertising}}
				Irwin; United States
		
			,
	year={1986}
		
	
	,
	note={second edition}

}

@book{b3,
	
	
		,
	title={{Advertising to children on TV content, impact and regulation}}
		,
	author={{
			BGunter
		} and {
			COates
		} and {
			MBlades
		}}
		
		
		
			,
	year={2005}
			,
	publisher={Lawrance Erlbaum Associates, Publishers}
			,
	address={London}
		
	

}

@incollection{b4,
	
	
		,
	title={{Television stations in a depressed economy: a critical analysis of NTA Channel 12}}
		,
	author={{
			OIwuchukwu
		}}
	
	
		,
	journal={{International Journal of Media, Security and Development}}
		
			3
			1
			,
	year={2016}
		
	

}

@book{b5,
	
	
		,
	title={{Consumer psychology}}
		,
	author={{
			CJansson-Boyd
		}}
		
			,
	year={2010}
			,
	publisher={McGraw-Hill}
			,
	address={England}
		
	

}

@incollection{b6,
	
	
		,
	title={{Personality and susceptibility to social media influence}}
		,
	author={{
			WJMcguire
		}}
	
	
		,
	booktitle={{Handbook of personality: Theory and research}}
				,
	editor={
			RandMcnally
		}
		
			,
	year={1968}
			
		
	

}

@incollection{b7,
	
	
		,
	title={{Advertising's media sphere and effective deployment of options}}
		,
	author={{
			CNwachukwu
		}}
	
	
		,
	journal={{Media Com Journal}}
		
			
			,
	year={2011}
		
	

}

@book{b8,
	
	
		,
	title={{Principles and practice of advertising}}
		,
	author={{
			HOzoh
		}}
		
			,
	year={1998}
			,
	publisher={NELAG & CO LTD}
			,
	address={Lagos}
		
	

}

@book{b9,
	
	
		,
	title={{The business of advertising 2 nd edition}}
		,
	author={{
			NOkoro
		}}
		
			,
	year={2013}
			,
	publisher={Benedette Publishers}
			,
	address={Lagos}
		
	

}

@book{b10,
	
	
		,
	title={{Demographic moderators of online advertising usage of selected}}
		,
	author={{
			NOkoro
		} and {
			EDakoru
		}}
		
		
			,
	year={2017}
		
	

}

@incollection{b11,
	
	
		,
	title={{Small-scale business in Nigeria and its impact on perceived profitability}}
		N0.1
	
	
		,
	journal={{The Nigerian Journal of communication}}
		
			14
		
	

}

@incollection{b12,
	
	
		,
	title={{The effects of internet advertising on Nigerian students}}
		,
	author={{
			FOkoro
		} and {
			EUmukoro
		} and {
			WOlley
		}}
		
		
	
	
		,
	journal={{MediaCom Journal}}
		
			5
			,
	year={2012}
		
	

}

@incollection{b13,
	
	
		,
	title={{Web 2.0, connectedness and conversion of users into commodities and digital audience labour}}
		,
	author={{
			&Ogaraku
		} and {
			Archibong
		}}
		
		N0.1
	
	
		,
	journal={{The Nigerian Journal of communication}}
		
			14
			,
	year={2017}
		
	

}

@book{b14,
	
	
		,
	title={{Advertising media planning (Seventh Ed.)}}
		,
	author={{
			JSissors
		} and {
			RBaron
		}}
		
		
			,
	year={2010}
			,
	publisher={McGraw-Hill}
			,
	address={New York}
		
	

}

@incollection{b15,
	
	
		,
	title={{Internet as a modern tool for political campaign in Nigeria: limitations, demands and prospects}}
		,
	author={{
			MItek
		} and {
			HOgaraku
		}}
		
	
	
		,
	journal={{MediaCom Journal. No7}}
		
			,
	year={2013}
		
	

}

@book{b16,
	
	
		,
	author={{
			RTerlutter
		} and {
			SDiehl
		} and {
			SOkazaki
		}}
		
		
		,
	title={{Advances in advertising research}}
				Germany
		
			,
	publisher={Gabler Verlag}
			,
	year={2010}
			1
		
	

}