@incollection{, D995F97E6C5202900F4859EEABF7ED99 , author={{ShaolinShaon} and {ShaolinShaon} and {ShaolinShaon} and {University of Dhaka}}, journal={{Global Journal of Human Social Sciences}}, journal={{GJHSS}}2249-460X0975-587X10.34257/GJHSS, address={Cambridge, United States}, publisher={Global Journals Organisation}19112334 } @book{b0, , title={{Uses and Gratifications -Audience Theory}} , author={{ GAbbitt }} , year={2014} } @incollection{b1, , title={{Bangladesh Telecommunication Regulatory Commission}} , journal={{Annual Report}} , year={2014-2015. 2016} } @incollection{b2, , title={{PoraMon2 Siam Ahmed, and Puja Cherry with Soikot Salauddin}} , journal={{A2z YouTube BD}} , year={2018. June 04} } @book{b3, , title={{}} , author={{ Bagchi }} , year={2080} } @book{b4, , title={{Pioneer of Bengali Cinema Hira Lal Sen}} , author={{ &Bandopadhyay } and { Alexander }} , year={2017} , note={in Bengali} } @incollection{b5, , title={{The Early Years of Calcutta Cinema}} , author={{ &Bandopadhyay } and { Samik }} , booktitle={{Sukanta Choudhury edited: Calcutta, The Living City. Vol II}} Calcutta , publisher={Oxford University Press} , year={1995} } @incollection{b6, , title={{Using thematic analysis in Psychology Qualitative Research in}} , author={{ VBraun } and { VClarke }} , journal={{Psychology}} 1478-0887 3 2 , year={2006} } @book{b7, , author={{ JGBlumler } and { DMcquail }} , title={{Television in politics: Its uses and influence}} , publisher={University of Chicago Press} , year={1969} } @incollection{b8, , title={{The Uses of Mass Communications: Current Perspectives on Gratifications Research}} , author={{ JGBlumler } and { EKatz }} , journal={{Sage Annual Reviews of Communication Research}} III , year={1974} } @incollection{b9, , title={{A study on the promotional strategies used by red chilies entertainment pvtltd}} , author={{ SA A ABohra }} , journal={{Abhinav National Monthly Refereed Journal of Research in Commerce & Management A}} 5 , year={2016} } @book{b10, , title={{Conducting in-depth interviews: A guide for designing and conducting indepth interviews for evaluation input}} , author={{ CBoyce } and { PNeale }} , year={2006} } @incollection{b11, , title={{Social Network Sites: Definition, History, and Scholarship}} , author={{ DM. & N BBoyd } and { Ellison }} , journal={{Journal of Computer Mediated Communication}} 13 1 , year={2007} } @incollection{b12, , title={{}} , author={{ LBurnett }} , journal={{Hulu. CNBC Titans}} , year={2014. 2014-07-21} } @incollection{b13, , title={{Aggressive Promotional Campaign}} , author={{ SCChattapadhay } and { AA }} , journal={{New Avenue of Film Global Media Journal -Indian Edition}} 5 , year={2014} } @book{b14, , title={{Public Relations and Promotion in Film: How It's Done and Why It's Important}} , author={{ TCheng }} , year={2014} } @incollection{b15, , title={{Reading Intertitles}} , author={{ &Chisholm } and { Brad }} 10.1080/01956051.1987.9944095 , journal={{Journal of Popular Film and Television}} 15 3 137 , year={1987} } @book{b16, , title={{Understanding Purposive Sampling: An Overview of the Method and Its Applications}} , author={{ ACrossman }} , year={2018} } @incollection{b17, , title={{Bangla director focuses on Kolkata and Nawaz for international film}} , author={{ PDasgupta t. P. s. R. o. B. }} , journal={{Times of India}} , year={2017. January 12. 2013} National Youth Policy } @incollection{b18, , title={{Marketing Success of the Bengali Films in Recent Years: Study Of Selected Bengali Films International}} , author={{ MD MDutta } and { J }} , journal={{Journal of Management Research}} 2 , year={2014} } @book{b19, , title={{Orientation to Promotion and research}} , author={{ S TEastman Laurence Erlbaum. 22. Film Marketing. }} , editor={S.T. Eastman} , year={2000. 2018} , address={Mahwah, NJ} , note={Research in Media promotion} } @incollection{b20, , title={{Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet}} , author={{ &Hennig } and { Walsh }} 10.1002/dir.10073 , journal={{Journal of Interactive Marketing}} 18 , year={2000} } @book{b21, , title={{Evaluation of Film Posters in Bangladesh}} , author={{ MMHossain } and { TSultana }} , year={2016} , publisher={Bangladesh Film Archaive} } @book{b22, , title={{Bangladesh Telecommunication Regulatory Commission}} , year={2018} } @incollection{b23, , title={{Measuring the Information Society}} , journal={{Geneva: ITU}} , year={2015. 2015. November 30. 2015} } @incollection{b24, , title={{The Effectiveness of Film Trailers: Evidence from the College Student Market}} , author={{ DJerrick }} , journal={{Journal of Undergraduate Research}} , year={2013} , publisher={XVI} } @book{b25, , title={{What is the origin of words Bollywood, Hollywood, Tollywood, Kollywood etc?}} , author={{ MKanapaka }} , year={2013} } @incollection{b26, , title={{Uses and gratifications research}} , author={{ EKatz } and { JGBlumler } and { MGurevitch }} , journal={{The Public Opinion Quarterly}} 37 4 , year={1973} } @book{b27, , title={{Marketing Management 11th Edition}} , author={{ PKotler }} , year={2003} , publisher={Prentice-Hall Publishers-Pearson} 472 , address={Upper Saddle River, New Jersey} } @book{b28, , title={{The structure and function of communication in society. The communication of ideas}} , author={{ HDLasswell }} , year={1948} 37 } @book{b29, , author={{ JPLavrakas }} , title={{Encyclopedia of Survey Research Methods}} , year={2008} } @book{b30, , title={{Uses and Gratifications Theory. Slide Share}} , author={{ ZLorenz }} , year={2011} } @incollection{b31, , title={{Doing a thematic analysis: A practical, step-by-step guide for learning and teaching scholars}} , author={{ M &Maguire } and { BDelahunt }} , booktitle={{AISHE-J: The All Ireland Journal of Teaching and Learning in Higher Education}} , year={2017} } @book{b32, , title={{Film Promotion: An Indian Content}} , author={{ AMadhusudhanan }} , year={2012} } @book{b33, , title={{Marketing to Moviegoers: A Handbook of Strategies and Tactics}} , author={{ &Marich } and { Robert }} , year={2013} , note={3rd Ed} } @book{b34, , title={{The REAL Difference between Marketing & Advertising. Real-World Education for Modern Marketers}} , author={{ KMccall }} , year={2002} } @book{b35, , title={{Film policy in Bangladesh: The Road to Reform}} , author={{ Masud }} , year={2011} 5 } @book{b36, , title={{The revival of radio. The Daily Star}} , author={{ NNaushad }} , year={2016. February 03} } @book{b37, , title={{A guide to using qualitative research methodology}} , author={{ MQPatton } and { MCochran }} , year={2002} } @incollection{b38, , title={{}} , journal={{Medecins Sans Frontiers}} , year={February, 14, 2014} } @book{b39, , author={{ MTQader }} , title={{Bangladesher Chalachitra Shilpa}} Dhaka, Bangladesh; Bangla Academy , year={1993} , note={1st Ed} } @book{b40, , title={{National cinema and the beginning of film history in/of Bangladesh}} , author={{ JRazu }} , year={2000} } @book{b41, , title={{Think outside the box office: The ultimate guide to film distribution and marketing for the digital era}} , author={{ JReiss }} , year={2010} , publisher={Hybrid Cinema Publishing} } @book{b42, , title={{1.2 Interactivity: The New Media Use Option State of the Art Angela Schorr. Communication research and media science in Europe: Perspectives for research and academic training in Europe's changing media reality}} , author={{ ASchorr }} , year={2003} 57 } @incollection{b43, , title={{How Old Media Can Survive in a New World}} , author={{ BSteinberg }} , journal={{Wall Street Journal}} B1 , year={2016} } @book{b44, , title={{2011 Social Media Marketing Industry Report}} , author={{ MStelzer }} , year={2011} } @book{b45, , title={{Tips & Tools: Coding Qualitative Data}} , year={2012} , note={Retrieved from programeval.ucdavis.edu/ documents/Tips_Tools_18_2012.pdf} } @book{b46, , title={{Why We Need Less Talking, More Actual Marketing}} , author={{ KenWheaton }} , year={2011} } @incollection{b47, , title={{Importance of Web Based Tools for Promotion of Movies: A Survey on Indian Movie Production Houses}} , author={{ .SSannapu } and { ASParihar } and { KakkarG KKandwal }} , journal={{International Journal of Online Marketing}} 4 2 , year={2014} }