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\title{New Dimension of Tourism in the Era of New Media in Oman: A Case Study based on Salalah}
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             \author[1]{Dr. Sangeeta  Tripathi}

             \author[2]{Ms. Muna Al  Shahri}

             \affil[1]{  College of Applied Sciences}

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\date{\small \em Received: 7 December 2018 Accepted: 31 December 2018 Published: 15 January 2019}

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\begin{abstract}
        


In the era of new media, people and societies across the globe are interconnected and extending the new framework to business, trade, and tourism. Different websites and social media are facilitating a plethora of content and information through photos, videos, 3D visualization to satisfy people?s queries, to promote and brand nations. Due to this, tourism is also witnessing a big change. Oman is not far away from this reality. This study aims to gauge into the present tourism status of Oman and its prospects. It will examine the pervasiveness of new media and its increasing significance in holding the desired position in the world-class tourism. Observation and survey methods are applied to reach out the result. Total 125 samples have been collected through an online created link from Salalah to understand the mass thinking about new media and its changing role in the tourism sector. The findings provide insight understanding about the current situation of tourism; despite all efforts of Tourism Ministry and increasing penetration of new media, more efforts and awareness are required in terms of the involvement of locals to make Oman international tourism destination.

\end{abstract}


\keywords{marketing tool, new media, online marketing, tourism, visual effect etc.}

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\let\tabcellsep& 	 	 		 
\section[{Introduction}]{Introduction}\par
n the era of new media, business and tourism have totally migrated from traditional analog to the world of technology. Globalization process has extended marketplace from one country to the whole world. Plenty varieties of branded products are available which is actually intensifying competitiveness and raise many challenges to different industries of one country. The Internet has connected heterogeneous societies across the world and extending the new framework to trade and tourism Oman is not untouched with global changing reality. To cantering with the modern development process, Oman has also adopted the online system. After 25th May 2009 onwards, government offices, ports, aviation, telecom services, other private companies, and bank institutions have started emphasizing on the main gateway to electronic postal service. With the advent of smartphones, the use of social media has increased rapidly by 85.9\%. WhatsApp is the most popular application with 87.9\%; Facebook holds second positions with 79.1\% and You Tube with 65.4\%. On the Author ? ?: College of Applied Sciences, Salalah. e-mails: sangeeta.sal@cas.edu.om, muna-alshahri.sal@cas.edu.om other hand, due to economic reform, the government pushed tourism as an industry by investing the huge amount of their revenue. The tourism sector is encouraging as it has shared 2.8\% of GDP in 2015 \hyperref[b2]{(COMCEC, 2015)}. It has produced 44,000 direct jobs in 2014 and it is a forecast estimated that it will reach 72,000 by 2025  {\ref (Muscat Daily, 2015)}. These two points have dragged our prime attention for further study. 
\section[{II.}]{II.} 
\section[{Objectives of the Study}]{Objectives of the Study}\par
Major objectives of the paper are: a) To gauge into the present tourism status and its prospects. b) To understand the pervasiveness of new media and its significance in holding the desired position in the world-class tourism.\par
III. 
\section[{Literature Review}]{Literature Review}\par
Some research studies show how media and tourism work together hand in glove and plethora available online information, pictures, videos and 3D visual impact far away latent tourist in suggesting destinations and facilitating other services by reducing risk. According to a survey in 2013 for the significance of social media marketing in tourism, 40\% people surf the net to select their destination while 87\% surf for hotel and accommodation. Furthermore, 84\% try net for getting information for travel methods. The 78\% people use the net to know about food and beverage while 84\% people surf the net for selecting interesting spots to be covered during their visit. The 50\% and 57\% people use the net for reading blogs to know about the place and see travel related website to read reviews. It helps in branding a nation and place opinion about a destination (Jarshi, 2013). 
\section[{a) Brand Oman as a Tourist Destination}]{a) Brand Oman as a Tourist Destination}\par
Oman as a beautiful nation owns all necessary requirements which are required for branding a nation as a tourist destination. The advertising, publicity, promotion and different marketing communication strategies help to improve the positive image.  
\section[{b) Significance of PR and Advertising in Business and}]{b) Significance of PR and Advertising in Business and}\par
Tourism in Oman Due to global changing communication demand, prudent industrialists and tourism professional consider PR and advertising services compulsory. It shows their curiousness towards perceiving the value of products and services. This leads professionals to seek solutions in the field of web advertising, graphic designing, and event management. This can be counted as a reason for increasing number of Ad and PR agencies in the Sultanate. Tripathi (2016) illustrates that the significance) PR and Advertising agencies in a new framework of business and tourism is increasing but they are not playing an active role in the tourism sector to push as it is required. These ad agencies are more into the business of gift and publication rather than directly working for tourism.\par
IV. Use of New Media in Oman Tourism to Aspire, Tourists\par
Tourism Ministry is working hard in promoting distinct attractive features of the Omani culture and heritage with beautiful marvelous sight scenes to make tourists experience great and aspire to visit Oman again for different reasons. In view of techno-savvy latent virtual tourists, the ministry has a comprehensive communication strategy plan that's why they have hugely included new media in its official communication plan. With a comprehensive assessment, the Tourism Ministry aims to have 12 million visitors by 2020. They keep informing about activities through their official website and Facebook link for the virtual tourists. The ministry is promoting Oman under the tagline-"Beauty has an address-Oman". The Ministry website display visual content, animations and virtual tour to mesmerize far away web visitors. It provides information related to different locations such as Al Kasfah, Bandar Khayran, Jabal Shams, Jabal Al Akhtar, Mutrah Corniche, Sand landscape, coral reef, mountain, wadis, clean beaches, agricultural village, turtle reserve etc. (MOT, 2016). Brand Oman Management Unit is also playing a prominent role, as it has a brand center-an online system. It ensures the uniformity in implementing the several applications of the brand. The website has a link for quick reference, relates Oman government authorities, hospitality, other services and media of the country. It helps not only locals but international partners and tourist to explore knowledge and information about Oman.\par
Tourism Ministry is also focusing on south vibrant city Salalah as it has a unique kind of monsoon (Campaign Middle East, 2010). From June to August, continue drizzling turns Salalah Mountains and landscapes into verdure. Temperature also dips down 20-25 degree Celsius. Salalah has new well equipped modern International Airport to attract more national and international tourists. Dhofar governorate celebrates very year "Khareef Festival" and promotes it through different print, electronic and new media channels. Many social, cultural, sports, entertainment events, handcraft, art, game, traditional village, meal and other activities are being organized. Our area of research is also related to Salalah Khareef tourism as we have noticed that every year large numbers of tourists visit Salalah during Khareef which includes a large number of Omanis residents from different cities rather than International tourists. 
\section[{V.}]{V.}\par
Oman Tourist Data at a Glance       {\ref .}3 show a big number of Omanis tourists who share a big chunk of total tourists. By the above data and description, it becomes clear that the number of tourists is increasing steadily but international tourist's ratio is lower than Omani tourists. During a discussion with locals, we found that summer temperature becomes 50c or more in Muscat, Nizwa, Ibri, Sur and Sharkiyah while Salalah and its mountains become 20 to 30 degree Celsius cooler. Sight scenes and lush Green Mountain lure them to come here to spend their holidays. First few weeks, the flux of the tourists is not more. Actually, national visitors wait for their Facebook and other social application groups to be updated with photos and videos of the place by their  
\section[{Tourism Efforts and Approach}]{Tourism Efforts and Approach}\par
Now the question is -what more efforts can be done in the area of boosting up international tourism in the Sultanate. But before discussing this question, it becomes significant to understand the types of approaches towards tourism. There are two types of approach-Higher End Tourism and Mass Tourism. Higher end tourism appeals to sophisticated intellectual class travelers who seek for discerning beauty of nature. It is expensive while Mass tourism always refers to a large influx of tourists. It is the cheapest way to have a package deal for holidays (Zlatareva, 2015). For example-Dubai Tourism Statistics shows that Dubai is the 4th most visited city in the world. After London, Paris, and Bangkok, want to go to Dubai. Table \hyperref[tab_3]{No}. \hyperref[b3]{4} shows that Dubai tourism has attracted mass tourists in passing years. As the mass marketing approach, Dubai has recreated tourists spots with different events, services, food, beverage, cultural programmes, craftsmanship, travel trade, travel guide, transportation, electronic markets, and conferences. They have developed adventure along with their landscape. Tourists visit for sighting scenes, entertainment and business purposes Oman is still following higher-end tourism rather than a mass-market approach. The best months are to visit Oman start from November to March. But this visit is limited to capital city Muscat and north part of Oman as its weather is suitable for the tourists. Mutrrah Croniche, Qantab and Qurum Beach, Turtle and Dolphin land, Sultan Qaboos Grand Mosque, Muscat Opera house, traditional gold, and silver souk, fully blooming public garden with a different variety of flowers lure tourist to stay there more while Salalah has an opposite time to visit from June mid to August last. If travel agents connect Salalah tourism with Muscat, they include Al Baleed Archaeological Park, and places like Samhram, and Muqusail from Salalah which can be covered in one day visit which is sufficient to display Salalah beauty  {\ref (Wippel, 2015)}. Dhofar has vast potential to be explored as it has a unique combination of natural treasuremountain, clean beaches, coconut tree, banana gardens, beautiful monsoon, seasonal waterfalls, wadis (canals and channels), and deserts. But it is all charm and beauty entices tourists in a specific time. This huge potential of Dhofar tourism can be utilized not only in specific season but the whole of the year if Salalah's different tourist spots are recreated with adventures, different events, services, food, beverage, cultural programmes, craftsmanship, travel trade, travel guide, and transportation. Salalah is only the place in GCC, where the weather is fine for all most 9 months. Maximum temperature goes up to 35c. This is another big reason to promote Dhofar tourism. During the winter season, different types of birds migrate from western countries to Salalah. For bird watchers, birds' centuries can be developed along with wildlife attraction. Rub Al Khaliempty quarters can be promoted on a vast level as it is suitable for camping overnight, stargazing, and dun bashing adventure. There are very minimal numbers of local travel agents who use to arrange a few activities but these activities are drops in the ocean as they are not known to the latent tourists.\par
Along with Dhofar weather, its biggest treasure is its well-curved mountains and their helicoids ways, where mountain bicycle route can be developed to encourage bicycle sports. Mountaineering, training for walking on the rope can be other adventurous events for the tourists. Locals can be made aware and trained to promote these activities. In lack of such awareness, locals may astonish and this may be a reason to bother and discourage tourists. If these efforts are done on the floor and connect with a different website and social sites, it will help to inform the world abut unexplored potential of Dhofar. Muscat-based travel agent needs to give equal attention while preparing a tour package to different countries' tourists. Along with this, Dhofar locals should also come forward with such agencies to make available an enjoyable tourism experience to call International tourists again and again. 
\section[{VII. The Scope of New Media as}]{VII. The Scope of New Media as}\par
Marketing Tool in Tourism and its Impact on Mass Thinking New Business module is transitioned from a top-down messaging model to networked world as different advanced communication channels have started connecting heterogeneous societies across the globe. It has offered immense scope for online marketing communication (MEDIATE report, 2016). Tourism and hospitality industry is targeting technosavvy real and virtual public across the world. New customers want to know all types of information beforehand such as destination and hotel information, service providers' commitments towards services, customers reviews, a method of travel, interesting spots to be covered during a visit, local transportation, and tourism and guiding supports services beforehand. To fulfil these requirements, a cogent communication strategy needs to be created and through different social media platform, meaningful content and information can be uploaded. It includes traveler blogs, websites, photo and video sharing site, podcast, webcast channels and different social networking sites such as Facebook, Twitter, and Instagram. Social sites navigate visitors with right travel information, personalized with direct interest message according to their demand.\par
Social Media advertising and marking approach is a cost-effective way for any industry as they can set their objectives, display their mission and vision for maximum transparency and arrange feedback for the betterment of their services. This kind of transparency is liked by new era customer, that's why such sites achieve higher from the target public. This trust becomes more power packed as new media big brands are getting advertised on print and electronic media on the national and International level. This encourages tourists to book their wide range of services and products through the most trusted and transparent websites such as Trip Advisor, Trivago.com, Booking.com, MakeMyTrip.com, and Thomascook.com etc. Facebook and other social sites are utilized to promote these websites. It encourages travelers to plan their holidays by sitting in comfort without any worry. According to a deal between service providers and website management, customers are also getting very good packages, incentives, and add-on services at the same paid price. Now, these websites are providing good cancellation schemes also which gives a sense of security in terms of money to the target public. America like the developed country has also launched their website thebrandUSA.com and discoverAmerica.com in 2012 to promote their country tourism. Due to this marketing strategy, USA has supported 50,000 increments in US jobs per year \hyperref[b0]{(Brand USA, 2016)}.   {\ref , 2017)}. It displays a great potential to connect online mass marketing tourism. This can be utilized as an opportunity and can be connected with tourism and its sub-sections such as transportation accommodation, tourism support, guiding services, recreated attraction, events, and adventure together to help in generating the target employment on the local and national level by 2025. It helps in generating support for other business like the sale of traditional items, craft and entices women visitors to purchase different fancy accessories. Sponsorship and adverting in different countries media and events also help to maximize the mass marketing approach. 
\section[{VIII.}]{VIII.} 
\section[{Methodology}]{Methodology}\par
The study is based on survey and observation methods. The random sampling technique is applied to collect data from Salalah. The questionnaire consists of total ten close-ended questions which aim to provide relevant information about the expanding use of new media, its changing role, mass thinking about tourism and its obstacles. The questionnaire has been prepared in Arabic and English languages to facilitate understanding regarding different tourism terms. The questionnaire has been circulated among 200 people through an online created link and we could receive 125 responses. The response targets between two age groupsbelow 30 and above 31, new media users. The data are analyzed by using the descriptive method in a percentage of frequency for the responses. News and other online portals have been chosen for our study under observation method. Total ten videos have been reviewed. The criteria of selection for the videos areseeing Oman through the world's eyes and participation of locals in promoting Oman tourism. 
\section[{IX.}]{IX.} 
\section[{Data Analysis and Discussion}]{Data Analysis and Discussion}\par
Each question is carrying one research variable such asage, expanding the use of social media, its changing role, mass thinking about tourism, its obstacles, and awareness of tourism benefits. The 125 responses are analyzed by using the descriptive method in a percentage of frequency for the responses.\par
The majority of the respondents below 30 age (83.47\%) say that they use social media. They believe that new media has all potential to be utilized as a marketing tool; while above 31 age group (16.53\%) respondents are in between to some extent and no.\par
In answer to a question of considering new media as a tool to promote national and international tourism in the country, 86.78\% respondents say that new media has emerged as a new platform where we can connect with the world online through photos, videos, and other content. This gives an idea about the places, people and their cultural heritage. But 8.26 \% respondents believe along with the photo, videos, and content, podcasting webcasting can also be very helpful in promoting tourism of the country, while 4.9\% respondents say that online interaction will be more forceful for this sector.\par
The majority of respondents (51.30\%) say that Social media content and picture motivate them to plan their holidays. They say that during Khareef, many photos and visuals of different places like Darbat, Hamran, Mughsail, and other unrevealed captivating landscapes from Salalah have been shared through Facebook, Instagram, and WhatsApp by one to another and encourage them to visit that destination. That's why a big jump in visitors' number has been noticed after the third week of Khareef. The 22.61\% respondents indicate that sometimes it depends on the visuals, while 26.9\% say that they never go for this.\par
In answer to a question about why social media force them to travel more, 47.32\% respondents say that they want to be active on social media to show their cool lifestyle and also to explore the nature. It improves their social status among their groups and community. The 37.5\% of respondents say that their friends 'status updates motivate them to update their own social media accounts to be in limelight. It encourages them to have more likes and comments from their followers. The 15.18 \% respondents say that social media is not playing any role in this.\par
It is surprising that the majority (66.94\%) of respondents from Dhofar do not know any such organization which helps in branding Oman to attract tourists. The 31.59\% say that it is Tourism Ministry who works to improve the tourism opportunities and tourism campaign in the Sultanate. Only 0.82\% among all respondents says that Brand Oman Management Unit (BOMU) is working in this direction. This data is very flabbergasted and shows that Salalah youths do not have sufficient knowledge and background about branding Oman, its objectives, and benefits.\par
In answer to the question about creating brand Oman through new media, 52.89\% say that they do not know how they can do it, while, 47.11\% say that government and citizens can utilize new media and different applications to promote country tourism. Ensuring online availability of a plethora of pictures, videos of mesmerizing landscapes, unexplored destinations, cultural heritage, and adventurous events can be supportive with advertising and sponsorship inside the country and abroad.\par
It has been observed with 52.06\% of the responses that they are reluctant to answer about promoting tourism activities for mass tourism approach in Oman. It shows their frigid attitude towards tourism. During collection of data through WhatsApp group, few female members have started arguing. They believe that tourism brings crowd which creates many problems and increase accidents. Many of them think that tourists destroy the beauty of the place. They can affect the culture too. The 47.94\% respondents say that Oman is a beautiful country, culturally and historically rich. So, we can utilize Oman beauty to attract tourists. To enhance mass tourism, we can start adventurous and interesting events. Local products like Omani female accessories and frankincense can be promoted.\par
When asked about the focus to encourage tourism elements, 52.89\% respondents are reluctant to answer, while 47.11\% respondents say that tourist destinations should be recreated and high level of online promotion should be done inside the country and outside. Explored the hidden potential of tourism should be uploaded online; more Omani travel agents should come forward to choose this profession and connect online with latent tourists.\par
In answer to local contribution in encouraging international tourism, 19.30\% say that we should utilize expert knowledge to improve services and facilities to the tourists. The 31.58\% respondents believe that different kinds of travel agencies should work online to facilitate international tourists with their needs. The 49.12\% suggests that good and attractive ideas should be invited from different sources to tourism authorities. The locals can participate in the government promotional campaign to brand the country. They say that language is also a barrier. The campaign needs to be focused on promoting international tourism.\par
The 50.83\% respondents say that e-tourism is beneficial as it gives an opportunity to explore the country culture and encourages the sale related to that. While 11.67\% say that it is easy for tourists to book everything online and start to their destination without any tension. The 37.50\% of respondents say that etourism creates diversified demand for many things and contribute in collecting revenue for the country economy. In this way, it promotes SMEs also.\par
During observation, ten videos are reviewed. It has been noticed that the beauty of Oman is more explored, appreciated, and promoted online by outsiders rather than locals. It shows enough potential of Oman to grow as world-class tourism. During the present study, we have explored Dhofar news Instagram account too (@dhofar\textunderscore news, 2017). A video has been reviewed to find out why it is a matter of surprise to the locals. In that video, a European lady is practicing to walk on the rope between two mountains. She is surrounded by locals who are talking astonishingly about her. The comments are-"we never thought we can see it in real", "she is going to fall down" and "I thought it can happen only in TV shows" etc. 
\section[{a) Findings}]{a) Findings}\par
The findings present an insightful understanding of the present status of tourism, the pervasiveness of new media, and its significance in promoting worldclass tourism in Oman. The findings are: 1. Oman natural beauty and Tourism Ministry huge efforts have succeeded to lure the big number of tourists. After 2013, increasing numbers of visitors in Oman prove that tourism industry is growing steadily. But to achieve the desired goal; it requires a change from higher-end tourism to mass marketing approach. 2. Despite all efforts of tourism Ministry and increasing penetration of new media in the Sultanate, social concern, awareness towards tourism benefits among Dhofar local youth are questionable. Their thinking and frigid attitude create a constraint in promoting tourism online. 3. The 71.1\% accessibility of the internet has proven increasing use social media applications which can be helpful in facilitating tourists with different facilities. Higher view and hitting adds value to the content and provides digital statistics to help in promoting tourism advertising. 4. As responses show that young locals have lack of exposure regarding branding Oman. They themselves believe that there is immense scope in recreating destinations, travel and tour guide support and hospitality. The language and skills are also a basic requirement to promote international tourism. 5. To hold a position in the world-class tourism, we need to facilitate understanding among our youth about the benefits of tourism and connect them with different pieces of training and campaign projects. This will motivate them towards tourism and its subsections.\par
X. 
\section[{Conclusion}]{Conclusion}\par
On the basis of the present study, the conclusion can be considered as recommendations. In order to support the government efforts, we need to motivate our young generation to join the hospitality sector and make them aware of the benefits of tourism. Brand Oman drive needs more push on local and international levels. To promote International tourism, different level of advertising campaign should be launched on inside the country and abroad. Sponsorship can be given to national and international events. Tourism and entertainment related training and workshops can be offered to break the frigid attitude of young locals. Additionally, more research can be promoted to explore new information regarding adventurous tourism in Oman. Professional training can be offered to tour guides and taxi drivers in terms of language and intercultural communication. Tourist destinations can be recreated so that regional tourism can be flourished during the whole year to support country GDP. Shortterm courses can be offered to young people to enhance the understanding about new media and its different implications as an informing tool rather that conversational tool.\begin{figure}[htbp]
\noindent\textbf{}\includegraphics[]{image-2.png}
\caption{\label{fig_0}}\end{figure}
    \begin{figure}[htbp]
\noindent\textbf{} \par 
\begin{longtable}{}
\end{longtable} \par
 
\caption{\label{tab_0}}\end{figure}
 \begin{figure}[htbp]
\noindent\textbf{1} \par 
\begin{longtable}{P{0.3009727626459144\textwidth}P{0.5490272373540857\textwidth}}
Year\tabcellsep Registered Ad and PR Agencies\\
2010-2011\tabcellsep 64Ad \& PR agencies were registered\\
2013\tabcellsep 19 more ad Agencies Got registered\\
2014\tabcellsep 16 more ad Agencies Got registered\\
2015\tabcellsep 19 more ad Agencies Got registered\\
\multicolumn{2}{l}{(Source: Ministry of Information, 2015 as cited in Tripathi, 2016)}\end{longtable} \par
 
\caption{\label{tab_1}Table 1 :}\end{figure}
 \begin{figure}[htbp]
\noindent\textbf{2} \par 
\begin{longtable}{P{0.10049261083743842\textwidth}P{0.24704433497536943\textwidth}P{0.26798029556650244\textwidth}P{0.23448275862068965\textwidth}}
Year\tabcellsep Total Number of Visitors\tabcellsep The share of Omanis' Visitors\tabcellsep Percentage of Total Visitors\\
2012\tabcellsep 351,195\tabcellsep 211,042\tabcellsep 60.1\%\\
2013\tabcellsep 433,639\tabcellsep 298,749\tabcellsep 68.9\%\\
2014\tabcellsep 431,105\tabcellsep 327,000\tabcellsep 75.8\%\\
2015\tabcellsep 462,424\tabcellsep 342,579\tabcellsep 74\%\\
2016\tabcellsep 652,986\tabcellsep 447,713\tabcellsep 70.5\%\end{longtable} \par
 
\caption{\label{tab_2}Table 2 :}\end{figure}
 \begin{figure}[htbp]
\noindent\textbf{No} \par 
\begin{longtable}{P{0.43589743589743585\textwidth}P{0.03632478632478633\textwidth}P{0.05811965811965812\textwidth}P{0.21068376068376068\textwidth}P{0.10897435897435896\textwidth}}
like\tabcellsep India\tabcellsep based\tabcellsep MakeMyTrip.com,\tabcellsep Germany\\
\multicolumn{5}{l}{basedtrivago.com, Amsterdam, Netherland based}\\
\multicolumn{2}{l}{booking.com}\tabcellsep and\tabcellsep Massachusetts,\tabcellsep US-based\end{longtable} \par
  {\small\itshape [Note: tripadvisor.com are also facilitating different types of accommodation needs to national and International tourists. This impact can be seen on the visitors' number.]} 
\caption{\label{tab_3}Table No .}\end{figure}
 \begin{figure}[htbp]
\noindent\textbf{3} \par 
\begin{longtable}{P{0.18630136986301368\textwidth}P{0.11255707762557077\textwidth}P{0.27168949771689493\textwidth}P{0.10867579908675798\textwidth}P{0.08926940639269405\textwidth}P{0.08150684931506849\textwidth}}
Omanis Visitors\tabcellsep UAE\tabcellsep Saudi\tabcellsep Bahrainis\tabcellsep Kuwaiti\tabcellsep Qatari\\
447,713\tabcellsep 60,370\tabcellsep 25,139\tabcellsep 6,926\tabcellsep 7,315\tabcellsep 7,915\\
Other Arab Nationals\tabcellsep Asian Visitors\tabcellsep Europe\tabcellsep Americans\tabcellsep Africans\tabcellsep Oceania\\
17,333\tabcellsep 55,904\tabcellsep 3,499\tabcellsep 1,140\tabcellsep 315\tabcellsep 287\\
\tabcellsep \tabcellsep \multicolumn{4}{l}{(Source: national newspaper, ONA and NSCI, 2016)}\end{longtable} \par
 
\caption{\label{tab_4}Table 3 :}\end{figure}
 \begin{figure}[htbp]
\noindent\textbf{} \par 
\begin{longtable}{P{0.15740740740740738\textwidth}P{0.2707407407407407\textwidth}P{0.01888888888888889\textwidth}P{0.40296296296296297\textwidth}}
VI.\tabcellsep \tabcellsep \tabcellsep \\
7,315 7,915\tabcellsep 17,333 55,904 3,499 1,140 315\tabcellsep 287\tabcellsep Omanis Visitors\\
6,926\tabcellsep \tabcellsep \tabcellsep UAE\\
\multicolumn{2}{l}{25,139}\tabcellsep \tabcellsep Saudi\\
\tabcellsep 60,370\tabcellsep \tabcellsep Bahrinis\\
\tabcellsep 4,47,713\tabcellsep \tabcellsep Kuwaiti\\
\tabcellsep \tabcellsep \tabcellsep Qatari\\
\tabcellsep \tabcellsep \tabcellsep Other Arab Nationals\end{longtable} \par
  {\small\itshape [Note: New Dimension of Tourism in the Era of New Media in Oman: A Case Study Based on Salalah Volume XIX Issue I Version I 11 ( A ) friends]} 
\caption{\label{tab_5}}\end{figure}
 \begin{figure}[htbp]
\noindent\textbf{4} \par 
\begin{longtable}{P{0.1349206349206349\textwidth}P{0.12817460317460316\textwidth}P{0.12142857142857141\textwidth}P{0.33730158730158727\textwidth}P{0.12817460317460316\textwidth}}
Year 2011\tabcellsep Year 2012\tabcellsep Year2013\tabcellsep Year2014\tabcellsep Year2015\\
9.3 Million\tabcellsep 10 Million\tabcellsep 11 Million\tabcellsep 13.2Million\tabcellsep 14.3Million\\
\tabcellsep \tabcellsep \tabcellsep \multicolumn{2}{l}{(Source: go-gulf.ae data, 2015)}\end{longtable} \par
 
\caption{\label{tab_6}Table 4 :}\end{figure}
 \begin{figure}[htbp]
\noindent\textbf{5} \par 
\begin{longtable}{P{0.28394793926247286\textwidth}P{0.13828633405639912\textwidth}P{0.12537960954446853\textwidth}P{0.18991323210412148\textwidth}P{0.11247288503253797\textwidth}}
Year\tabcellsep Oman Total Population\tabcellsep Internet Users\tabcellsep \multicolumn{2}{l}{Non Internet Users Penetration (\% of Population)}\\
2011\tabcellsep 3,210,003\tabcellsep 1,540,801\tabcellsep 1,669,202\tabcellsep 48\%\\
2012\tabcellsep 3,545,192\tabcellsep 2,127,115\tabcellsep 1,418,077\tabcellsep 60\%\\
2013\tabcellsep 3,906,912\tabcellsep 2,596,143\tabcellsep 1,310,769\tabcellsep 66.5\%\\
2014\tabcellsep 4,236,057\tabcellsep 2,974,559\tabcellsep 1,261,498\tabcellsep 70.2\%\\
2015\tabcellsep 4,490,541\tabcellsep 3,181,228\tabcellsep 1,309,313\tabcellsep 70.8\%\\
2016\tabcellsep 4,654,471\tabcellsep 3,310,260\tabcellsep 1,344,211\tabcellsep 71.1\%\\
\tabcellsep \tabcellsep \tabcellsep \tabcellsep (Source: Internet live State)\\
\multicolumn{3}{l}{Table No. 5 shows that internet use in Oman is}\tabcellsep \tabcellsep \\
\multicolumn{3}{l}{increasing year by year and touched 71.1\% in July 1st,}\tabcellsep \tabcellsep \\
\multicolumn{2}{l}{2016 (Internet Live Stats}\tabcellsep \tabcellsep \tabcellsep \end{longtable} \par
 
\caption{\label{tab_7}Table 5 :}\end{figure}
 			\footnote{© 2019 Global Journals} 		 		\backmatter  			 			 			  				\begin{bibitemlist}{1}
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