@incollection{, 918764D109AD2F3D9EF3DB84DA8E8D01 , author={{Anthony Ekwueme andAkagwu} and {University of Nigeria, Nsukka.}}, journal={{Global Journal of Human Social Sciences}}, journal={{GJHSS}}2249-460X0975-587X10.34257/GJHSS, address={Cambridge, United States}, publisher={Global Journals Organisation}1762532 } @book{b0, , title={{Research methods in behavioural sciences}} , author={{ JJAdefila }} , year={2008} , publisher={Apani publications} , address={Kaduna} } @book{b1, , author={{ AAAdeshina } and { CKAyo }} , title={{An Empirical Investigation of the Level of Users}} , year={2010} } @incollection{b2, , title={{Improving the Response Time of Online Buyers in Nigeria: The Way Forward}} , author={{ AAjayi }} , journal={{Journal of Internet Banking and Commerce}} 13 1 , year={2008} } @book{b3, , title={{Selected mass media themes}} , author={{ ESAsemah }} , year={2011} , publisher={Jos university press} } @book{b4, , title={{Research methods and procedures in masss communication}} , author={{ ESAsemah } and { MGujbawu } and { DOEkhareafo } and { RAOkpanachi }} , year={2012} , publisher={Great future press} , address={Jos} } @book{b5, , title={{Business-to-Consumer E-commerce in Nigeria}} , author={{ CKAyo }} , year={2011} , publisher={Prospect and Challenges} } @incollection{b6, , title={{}} , journal={{African Journal of Business Management}} 5 13 } @book{b7, , title={{Dictionary of marketing terms}} , author={{ PBennett }} , year={1989} , publisher={McGraw-Hill Publisher} } @book{b8, , author={{ JBlythe }} , title={{Consumer Behaviour. Thomson publishers}} , year={2008} } @incollection{b9, , title={{Customers Perception of Security Indicators in Online Banking Sites in Nigeria}} , author={{ AOEgwali }} , journal={{Journal of Internet Banking and Commerce}} 14 1 , year={2009. June, 2012} } @book{b10, , title={{Consumer Behavior: building marketing strategy}} , author={{ IHawkins } and { LMothersbaugh }} , year={2010} , publisher={McGraw-Hill Irwin} , address={New York} , note={11 th edition} } @book{b11, , title={{}} , author={{ PKotler } and { KLKeller }} , year={2009} , publisher={Marketing Management Pearson Education Inc} , address={New Jersey} } @incollection{b12, , title={{Consumer online shopping attitudes and behavior: An assessment of research}} , author={{ NLi } and { PZhang }} , booktitle={{Information Systems proceedings of Eighth Americas Conference}} , year={2002} } @incollection{b13, , title={{Population and housing census of the Federal Republic of Nigeria}} , author={{ TP YMonsuwe } and { BG CDellaert } and { KDRuyter }} , journal={{International Journal of Service Industry Management}} 15 1 , year={2004. 2006} , note={What drives consumers to shop online? A literature review} } @book{b14, , title={{Educational research basic issues and methodology}} , author={{ BNworgu }} , year={1991} , publisher={Wisdom Publishers} , address={Ibadan} } @book{b15, , author={{ EUOhaja }} , title={{Mass communication research and project report writing. Lagos: John letter man Ltd}} , year={2003} } @book{b16, , title={{How Social Media Impacts the Consumer Decision Making Model}} , author={{ JPayne }} , year={2012. 13 th April, 2017} } @book{b17, , title={{Consumer behaviour: An European Outlook}} , author={{ LGSchiffman } and { LLKamk } and { HHansen }} , year={2008} , publisher={Prentice Hall publisher} } @book{b18, , title={{The growth of e-commerce in Nigeria: an overview}} , author={{ OTokunbo }} , year={2017. 6th July, 2017} } @book{b19, , title={{Public relations practice: A functional approach}} , author={{ SUdeze } and { NOkoro } and { BAgbo }} , year={2010} , publisher={John Jacob's Classic publishers Ltd} , address={Enugu} } @incollection{b20, , author={{ MSolomon } and { GBamossy } and { SAskegaard } and { MHogg }} , booktitle={{Consumer Behavior: Buying: A European Perspective 4}} , publisher={Financial Times Press} , year={2010} 20 , note={th ed.} } @book{b21, , author={{ EUOhaja }} , title={{Mass communication research and project report writing. Lagos: John letterman}} , year={2003} }