@incollection{, 4161DAE0E80EA903E61E21822C696F57 , author={{Putu BudhiParthawa} and {RachmatKriyantono} and {DarsonoWisadirana} and {Brawijaya University}}, journal={{Global Journal of Human Social Sciences}}, journal={{GJHSS}}2249-460X0975-587X10.34257/GJHSS, address={Cambridge, United States}, publisher={Global Journals Organisation}1541722 } @book{b0, , title={{Public Relation: The profession and the practice 4 th}} , author={{ Otis & CraigBaskin } and { &Aronoff } and { Lattimore }} , year={1997} , publisher={Mc Graw Hill} } @incollection{b1, , title={{Effective public relations}} , author={{ ScottMCutlip }} , booktitle={{Jakarta: kencana Predana group}} , year={2007} } @incollection{b2, , title={{building and understanding U.S. practitioners practices}} , author={{ DkkDesanto }} , journal={{Journalism & Mass Communication Quarterly}} , year={2007} } @book{b3, , title={{Manager's guide yo excellence in public relations and communiation management}} , author={{ DavidMDozier }} , year={2014} } @book{b4, , title={{Human relations and public relations dalam management}} , author={{ OnongEffendy } and { Uchjana }} , year={1989} , address={Bandung} } @book{b5, , title={{Mandar maju}} } @book{b6, , title={{Excellence theory In Public Relation}} , author={{ JamesEGrunig }} } @book{b7, , title={{Excellent public relations and effective organizations: A study of communication management in three countries}} , author={{ LAGrunig } and { JEGrunig } and { DMDozier }} , year={2002} , publisher={Lawrence Erlbaum Associates} , address={Mahwah, NJ} } @book{b8, , title={{Teknik praktis riset komunikasi: Disertai contoh praktis riset media, public relations, advertising, komunikasi organisasi, komunikasi pemasaran}} , author={{ Kriyantono } and { Rachmat }} , year={2006} Kencana Prenada Group. Jakarta } @book{b9, , title={{Public relations writing: Media public relation membangun citra korporat}} , author={{ RachmatKriyantono }} , year={2008} Prenada Media Group. Jakarta } @book{b10, , title={{Teori public relations perspektif barat dan lokal: Aplikasi penelitian dan praktik}} , author={{ RachmatKriyantono }} , year={2014} , address={Jakarta} , note={prenadamedia Group} } @book{b11, , title={{Public Relations: The profession and the practice}} , author={{ DLattimore } and { OBaskin } and { SHeiman } and { EToth } and { VLeuven }} , year={2007} , publisher={McGraw-Hill} , address={New York} } @book{b12, , title={{Public Relations: A Managerial perspective}} , author={{ DannyMoss } and { BarbaraDesanto }} , year={2011} , publisher={SAGE} , address={Los Angeles} } @book{b13, , title={{An Examination Of the Roles And Work Activities Of The Public Relations Officer In Higher Edication Using the Five-Factor Dimension Model.Public Relation Society of America}} , author={{ RosalynneWhitaker-Heck } and { EA }} , year={2014} 8 } @book{b14, , title={{The Public Role Model In Public Relations:An Integrated Approach to Understanding Personal influence In Public Arena}} , author={{ MSchriner }} , year={2014} } @book{b15, , title={{Public Relations Among The Management A new Zealand Perspective}} , author={{ GDSterne }} , year={2008} 2 } @incollection{b16, , title={{An explanative study on the different perception of journalist toward media relations of government and private public relations}} , author={{ MASyahri } and { RKriyantono } and { ZNasution }} , journal={{Asian Journal of Humanities & Social Science}} 3 1 , year={2015} }