@incollection{,
	
					
					
					DBA10043E3A60318D6A192EB913D3EF3
					10.17406/GJHSSAVOL15IS2PG5
				,
	author={{Abiodun OmotayoOladejo} and {University of Port Harcourt}},
	journal={{Global Journal of Human Social Sciences}},
	journal={{GJHSS}}2249-460X0975-587X10.34257/GJHSS,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}152510
}

@book{b0,
	
	
		,
	title={{Introduction to Mass Communication: Media Literacy and Culture}}
		,
	author={{
			SJBaran
		}}
		
			,
	year={2010}
			,
	publisher={McGraw-Hill Companies, Inc}
			,
	address={New York}
		
	

}

@incollection{b1,
	
	
		,
	title={{}}
		,
	author={{
			AGiddens
		}}
	
	
		,
	journal={{Sociology}}
		
			,
	year={2006}
			,
	publisher={Polity Press}
		
	

}

@book{b2,
	
	
		,
	title={{Introduction to Gender Advertisements}}
		,
	author={{
			VGornick
		}}
		
			,
	year={1979}
			,
	publisher={Harvard University Press}
			,
	address={Cambridge, MA}
		
	

}

@book{b3,
	
	
		,
	title={{Fundamentals of Sociology}}
		,
	author={{
			MIfeanacho
		}}
		
			,
	year={2012}
			,
	address={Port Harcourt}
		
		
			University of Port Harcourt
		
	

}

@book{b4,
	
	
		,
	title={{Can't Buy My Love: How Advertising Changes the Way We Think and Feel}}
		,
	author={{
			JKilbourne
		}}
		
			,
	year={2000}
			,
	publisher={Touchstone Book, Simon and Schuster}
			,
	address={New York}
		
	

}

@book{b5,
	
	
		,
	title={{Digital Mcluhan: A Guide to the Information Millenium}}
		,
	author={{
			PLevinson
		}}
		
			,
	year={1999}
			,
	address={London, Routledge}
		
	

}

@book{b6,
	
	
		,
	title={{Mass Communication Theory}}
		,
	author={{
			DMc Quail
		}}
		
			,
	year={2010}
			,
	publisher={Sage Publications Ltd}
			,
	address={California}
		
	

}

@book{b7,
	
	
		,
	title={{The Lonely Crowd}}
		,
	author={{
			DRiesman
		}}
		
			,
	year={1950}
			,
	publisher={Yale University Press}
			,
	address={Massachusetts}
		
	

}

@book{b8,
	
	
		,
	title={{The McDonaldization of Society}}
		,
	author={{
			GRitzer
		}}
		
			,
	year={2008}
			,
	publisher={Pine Forge Press}
			,
	address={Los Angeles}
		
	

}

@incollection{b9,
	
	
		,
	title={{}}
		,
	author={{
			RSchaefer
		}}
	
	
		,
	journal={{Sociology}}
		
			,
	year={2005}
			,
	publisher={McGraw-Hill}
		
	

}

@book{b10,
	
	
		,
	author={{
			JStraubhaar
		} and {
			RLarose
		}}
		
		,
	title={{Media: Understanding the Media; Culture and Technology}}
				Belmont
		
			,
	publisher={Thomson Wadsworth}
			,
	year={2008}
		
	

}

@book{b11,
	
	
		,
	author={{
			JStraubhaar
		} and {
			RLarose
		}}
		
		,
	title={{Media: Understanding the Media; Culture and Technology}}
				Belmont
		
			,
	publisher={Thomson Wadsworth}
			,
	year={2008}
		
	

}

@incollection{b12,
	
	
		,
	title={{Entertainment as Media Effect}}
		,
	author={{
			JBThompson
		} and {
			DZillmann
		} and {
			JBryant
		}}
		
		
	
	
		,
	booktitle={{The Media and Modernity: A Social Theory of the Media. Cambridge, Polity Press 14}}
				,
	editor={
			JBryant
			DZillmann
		}
		Hillsdale, NJ
		
			,
	publisher={Erlbaum}
			,
	year={1995. 1994}
			
		
	
	,
	note={Media Effects. 2nd edn}

}