@incollection{, E132C3FCE4384D118E07B0B7063FAD9E , author={{Lim WoanJinq} and {RashadYazdanifard} and {Help College of Arts and Technology}}, journal={{Global Journal of Human Social Sciences}}, journal={{GJHSS}}2249-460X0975-587X10.34257/GJHSS, address={Cambridge, United States}, publisher={Global Journals Organisation}1451319 } @incollection{b0, , title={{Beyond television: Children's engagement with online food and beverage marketing}} , author={{ JBrady } and { AFarrell } and { SWong } and { RMendelson }} , journal={{Clinical Medicine: Pediatrics}} 2 , year={2008} } @incollection{b1, , title={{Health-related messages in food advertisements targeting children}} , author={{ JCastonguay } and { CMckinley } and { DKunkel }} , journal={{Health Education}} 113 5 , year={2012} } @incollection{b2, , title={{Childoriented marketing techniques in snack food packages in Guatemala}} , author={{ VChacon } and { PLetona } and { JBarnoya }} , journal={{BMC Public Health}} 1 13 , year={2013} } @incollection{b3, , title={{Can advergames boost children's healthier eating habits? A comparison between healthy and non-healthy food}} , author={{ MDias } and { LAgante }} , journal={{Journal of Consumer Behaviour}} 10 3 , year={2011} } @incollection{b4, , title={{Healthy food looks serious: How children interpret packaged food products}} , author={{ CElliott }} , journal={{Cana dian Journal of Communication}} 34 3 , year={2009} } @incollection{b5, , title={{It's junk food and chicken nuggets": Children's perspectives on 'kids' food' and the question of food classification}} , author={{ CElliott }} , journal={{Journal of Consumer Behaviour}} 10 3 , year={2011} } @incollection{b6, , title={{An analysis of the content of food industry pledges on marketing to children}} , author={{ CHawkes } and { JHarris }} , journal={{Public Health Nutrition}} 14 08 , year={2011} } @incollection{b7, , title={{Food advertising on children's popular subscription television channels in Australia}} , author={{ LHebden } and { LKing } and { JChau } and { BKelly }} , journal={{Australian and New Zealand Journal Of Public Health}} 35 2 , year={2011} } @incollection{b8, , title={{Television food advertising to children: a global pers pective}} , author={{ BKelly } and { JHalford } and { EBoyland } and { KChapman } and { IBautista-Casta\~no } and { CBerg }} , journal={{American Journal of Public Health}} 100 9 , year={2010} } @incollection{b9, , title={{Internet food marketing on popular children's websites and food product websites in Australia}} , author={{ BKelly } and { KBochynska } and { KKornman } and { KChapman }} , journal={{Public Health Nutrition}} 11 11 , year={2008} } @incollection{b10, , title={{Persuasive food marketing to children: use of cartoons and competitions in Australian commercial television advertisements}} , author={{ BKelly } and { LHattersley } and { LKing } and { VFlood }} , journal={{Health Promotion International}} 23 4 , year={2008} } @incollection{b11, , title={{Trends in food advertising to children on free-to-air television in Australia}} , author={{ BKelly } and { KChapman } and { LKing } and { LHebden }} , journal={{Australian and New Zealand Journal of Public Health}} 35 2 , year={2011} } @incollection{b12, , title={{Playing with food: Content analysis of food adverg ames}} , author={{ MLee } and { YChoi } and { EQuilliam } and { RCole }} , journal={{Journal of Consumer Affairs}} 43 1 , year={2009} } @book{b13, , title={{Food advertising on children's television. Young Consumers: Insight and Ideas for Responsible Marketers}} , author={{ JMaher } and { JLord } and { RHughner } and { NChilds }} , year={2006} 7 } @incollection{b14, , title={{Marketing foods to children through product packaging: prolific, unhealthy and misleading}} , author={{ KMehta } and { CPhillips } and { PWard } and { JCoveney } and { EHandsley } and { PCarter }} , journal={{Public Health Nutrition}} 15 09 , year={2012} } @incollection{b15, , title={{Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise}} , author={{ HPaek } and { EQuilliam } and { SKim } and { LWeatherspoon } and { NRifon } and { MLee }} , journal={{Internet Research}} 24 1 , year={2013} } @incollection{b16, , title={{Emotional and rational product appeals in televised food advertisements for children: analysis of comercials shown on US broadcast networks}} , author={{ RPage } and { ABrewster }} , journal={{Journal of Child Health Care}} 11 4 , year={2007} } @incollection{b17, , title={{Encouraging children to eat more healthily: the influence of packaging}} , author={{ CPires } and { LAgante }} , journal={{Journal of Consumer Behaviour}} 10 3 , year={2011} } @book{b18, , title={{Trends in the Nutritional Content of TV Food Advertisements Seen by Children in the US: Analyses by Age, Food Categories and Companies}} , author={{ LPowell } and { RSchermbeck } and { GSzczypka } and { FChaloupka } and { CBraunschweig }} , year={2011} } @incollection{b19, , title={{Food-related adverti sing geared toward Mexican children}} , author={{ KRam\'\irez-Ley } and { CDe Lira-Garc\'\ia } and { CrucesDe Las } and { MSouto-Gallardo } and { MTejeda-L\'opez } and { LCasta\~neda-Gonz\'alez } and { MBacard\'\i-Gasc\'on } and { ACruz }} , journal={{Journal of Public Health}} 31 3 , year={2009} } @incollection{b20, , title={{Fantasy in food advertising targeted at children}} , author={{ GRose } and { AMerchant } and { ABakir }} , journal={{Journal of Advertising}} 41 3 , year={2012} } @incollection{b21, , title={{A survey of the reformulation of Australian childoriented food products}} , author={{ SSavio } and { KMehta } and { TUdell } and { JCoveney }} , journal={{BMC Public Health}} 13 1 , year={2013} } @incollection{b22, , title={{Ethical Approach to Fast Food Product Contents and Their Advertisement Strategies}} , author={{ MSoba } and { EAydin }} , journal={{International Journal of Business and Social Science}} , year={2011} }