@incollection{,
	
					
					
					DB547124A2246EBE4C45E13A273E3636
				,
	author={{Adrian PravinTimothy} and {Dr. RashadYazdanifard} and {HELP College of Arts and Technology}},
	journal={{Global Journal of Human Social Sciences}},
	journal={{GJHSS}}2249-460X0975-587X10.34257/GJHSS,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1474549
}

@incollection{b0,
	
	
		,
	title={{How Green Marketing Can Create a Sustainable Competitive Advantage for a Business}}
		,
	author={{
			DArseculeratne
		} and {
			RYazdanifard
		}}
		
	
	
		,
	journal={{International Business Research}}
		
			7
			1
			130
			,
	year={2013}
		
	

}

@incollection{b1,
	
	
		,
	title={{Environmental marketing strategy and firm performance: effects on new product performance and market share}}
		,
	author={{
			WBaker
		} and {
			JSinkula
		}}
		
	
	
		,
	journal={{Journal of The Academy Of Marketing Science}}
		
			33
			4
			
			,
	year={2005}
		
	

}

@incollection{b2,
	
	
		,
	title={{Green Marketing: A Means for Sustainable Development}}
		,
	author={{
			AChoudhary
		} and {
			SGokarn
		}}
		
	
	
		,
	journal={{Science & Commerce}}
		2231- 4172
		
			,
	year={2013}
		
	
	,
	note={Journal of Arts}

}

@incollection{b3,
	
	
		,
	title={{Facing the backlash: green marketing and strategic reorientation in the 1990s}}
		,
	author={{
			ACrane
		}}
	
	
		,
	journal={{Journal of Strategic Marketing}}
		
			8
			3
			
			,
	year={2000}
		
	

}

@book{b4,
	
	
		,
	title={{Gaining Competitive Advantage Through Green Marketing: How green marketing is used as a competitive advantage}}
		,
	author={{
			TCrassous
		} and {
			JGassmann
		}}
		
		
			,
	year={2012}
		
	

}

@incollection{b5,
	
	
		,
	title={{Green marketing strategies: an examination of stakeholders and the opportunities they present}}
		,
	author={{
			JCroninJr
		} and {
			JSmith
		} and {
			MGleim
		} and {
			ERamirez
		} and {
			JMartinez
		}}
		
		
		
		
	
	
		,
	journal={{Journal of The Academy Of Marketing Science}}
		
			39
			1
			
			,
	year={2011}
		
	

}

@incollection{b6,
	
	
		,
	title={{Green marketing-factor of competitiveness in retailing}}
		,
	author={{
			DDabija
		} and {
			CPop
		}}
		
	
	
		,
	journal={{Environmental Engineering And Management Journal}}
		
			12
			2
			
			,
	year={2013}
		
	

}

@book{b7,
	
	
		,
	title={{Why John Grant has helped make sense of the green debate. Green Marketing Manifesto}}
		,
	author={{
			RDavies
		}}
		
			,
	year={2007}
			47
		
	

}

@incollection{b8,
	
	
		,
	title={{Corporate Culture and Environmental Practice: Making Change at a High-Technology Manufacturer}}
		,
	author={{
			DeBakker
		} and {
			GAFrank
		}}
		
		10.1177/1086026609338170
	
	
		,
	journal={{Organization & Environment}}
		
			22
			2
			,
	year={2009}
		
	

}

@book{b9,
	
	
		,
	title={{Green Marketing -The Growing Marketing Mantra}}
		,
	author={{
			HDua
		}}
		
			,
	year={2013}
			3
			
		
	

}

@incollection{b10,
	
	
		,
	title={{Green marketing strategy and the firm's performance: the moderating role of environmental culture}}
		,
	author={{
			EFraj
		} and {
			EMartinez
		} and {
			JMatute
		}}
		
		
	
	
		,
	journal={{Journal of Strategic Marketing}}
		
			19
			4
			
			,
	year={2011}
		
	

}

@incollection{b11,
	
	
		,
	title={{Marketing Management: Analysis, Planning, Implementation and Control}}
		,
	author={{
			PKotler
		}}
	
	
		,
	journal={{Journal of Marketing Management}}
		
			7
			4
			
			,
	year={1991}
		
	

}

@incollection{b12,
	
	
		,
	title={{DuPont: India Confident In Green}}
		,
	author={{
			ELeader
		}}
	
	
		,
	journal={{Biobased Products. Environmental Management & Sustainable Development News. Retrieved}}
		
			21
			,
	year={2014}
		
	

}

@book{b13,
	
	
		,
	title={{}}
		,
	author={{
			October2014
		}}
		
		
	

}

@book{b14,
	
	
		,
	title={{}}
		,
	author={{
			JOttman
		} and {
			DSMiller
		}}
		
		
			,
	year={1999}
			,
	publisher={Green Marketing. Electronic Green Journal}
		
	

}

@book{b15,
	
	
		,
	title={{Greener marketing, A Global Perspective on Greening Marketing practice}}
		,
	author={{
			KPeattie
		}}
		,
	editor={Charter, M., & Polonsky, M.}
		
			,
	year={1999}
			,
	publisher={Greenleaf Publishing}
		
	
	,
	note={Shifting to a Greener Paradigm}

}

@incollection{b16,
	
	
		,
	title={{Green marketing, public policy and managerial strategies}}
		,
	author={{
			APrakash
		}}
	
	
		,
	journal={{Business Strategy and The Environment}}
		
			11
			5
			
			,
	year={2002}
		
	

}

@book{b17,
	
	
		,
	title={{Market Orientation, Corporate Culture and Business Performance}}
		,
	author={{
			SSingh
		}}
		
			,
	year={2004}
			,
	publisher={Ashgate Publishing}
		
	

}

@book{b18,
	
	
		,
	title={{Business management and environmental stewardship: environmental thinking as a prelude to management action}}
		,
	author={{
			RStaib
		}}
		
			,
	year={2009}
			,
	publisher={Palgrave Macmillan}
		
	

}

@incollection{b19,
	
	
		,
	title={{Information Richness, Marketing Effectiveness, IT Competency, and Competitive Advantage: Evidence From Thai E-Commerce Business}}
		,
	author={{
			PUssahawanitchakit
		}}
	
	
		,
	journal={{International Journal of Business Strategy}}
		
			12
			1
			10
			,
	year={2012}
		
	

}

@incollection{b20,
	
	
		,
	title={{Green Marketing Strategies, Diffusion of Innovation, and Global Consumer Values for Sustainability}}
		,
	author={{
			VVaccaro
		} and {
			DCohn
		}}
		
	
	
		,
	booktitle={{Proceedings of The Northeast Business & Economics Association}}
				The Northeast Business & Economics Association
		
			,
	year={2010}
			
		
	

}

@incollection{b21,
	
	
		,
	title={{Marketing and Advertising a Deep Green Company}}
		,
	author={{
			MZint
		} and {
			RFrederick
		}}
		
	
	
		,
	journal={{Journal of Corporate Citizenship}}
		
			1
			
			,
	year={2001. 2001}
		
	

}