@incollection{, 17260B30B857B6EB32E327C35355A78E , author={{Khoo SweeLyn} and {Dr. RashadYazdanifard} and {}}, journal={{Global Journal of Human Social Sciences}}, journal={{GJHSS}}2249-460X0975-587X10.34257/GJHSS, address={Cambridge, United States}, publisher={Global Journals Organisation}1472732 } @book{b0, , author={{ DTAllsop } and { BRBassett } and { JAHoskins }} , title={{Word-of-Mouth Research: Principles and}} , year={2007} } @incollection{b1, , title={{}} , author={{ Applications }} 10.2501/S0021849907070419 , journal={{Journal of Advertising Research}} 37 4 } @incollection{b2, , title={{Impacts of perceived brand relationship orientation on attitudinal loyalty: An application to strong brands in the packaged goods sector}} , author={{ PAurier } and { GS&lanauze }} , journal={{European Journal of Marketing}} 46 11/12 , year={2012} } @incollection{b3, , title={{Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty}} , author={{ JJBrakus } and { BHSchmitt } and { LZarantonello }} 10.1509/jmkg.73.3.52 , journal={{Journal of Marketing}} 73 3 , year={2009} } @incollection{b4, , title={{Understanding the influence of cues from other customers in the service experience: a scale development and validation}} , author={{ EDBrocato } and { CMVoorhees } and { JBaker }} 10.1016/j.jretai.2012.01.006 , journal={{Journal of Retailing}} 88 3 , year={2012} } @incollection{b5, , title={{Client Heartbeat}} , booktitle={{Client Heartbeat}} } @book{b6, , title={{McDonalds -target for backlash over junk food | Daily Mail Online}} , author={{ Daily Mail }} , year={2007. February 27} } @incollection{b7, , title={{Managing corp orate branding}} , author={{ ADaly } and { DMoloney }} , journal={{Irish Marketing Review}} 17 1 30 , year={2004} } @book{b8, , title={{Customer service and business results: a survey of customer service from mid-size companies}} , author={{ DimensionalResearch }} , year={2013} } @incollection{b9, , title={{Brand equity, brand loyalty and consumer satisfaction}} , author={{ YEkinci } and { G&whyatt }} doi:10.1016/ j.annals. 2011.01.015 , journal={{Annals of Tourism Research}} 38 3 , year={2011} } @incollection{b10, , title={{Antecedents of emotional attachment to brands}} , author={{ DBGrisaffe } and { HPNguyen }} doi:10.1016 , journal={{Journal of Business Research}} 64 10 , year={2011} } @incollection{b11, , title={{Urban Legends: Word-of-Mouth Myths, Madvocates and Champions Debunking Myths About Brand Conversations and Word-of-Mouth in Social Media}} , author={{ KHlavinka } and { JSullivan }} , journal={{COLLOQUY talk}} 3 11 , year={2011} } @incollection{b12, , title={{Exploring customer brand engagement: definition and themes}} , author={{ LHollebeek }} doi:10.1080/ 0965254X.2011.599493 , journal={{Journal of Strategic Marketing}} 19 7 , year={2011} } @incollection{b13, , title={{Unleashing the Power of Word of Mouth: Creating Brand Advocacy to Drive Growth}} , author={{ EKeller }} 10.2501/S0021849907070468 , journal={{Journal of Advertising Research}} 47 , year={2007} } @incollection{b14, , title={{Neglected Outcomes of Customer Satisfaction}} , author={{ XLuo } and { CHomburg }} 10.1509/jmkg.71.2.133 , journal={{Journal of Marketing}} 7 , year={2007} } @incollection{b15, , title={{Understanding Customer Experience}} , author={{ CMeyer } and { ASchwager }} , journal={{Harvard Business Review}} 85 2 116 , year={2007} } @incollection{b16, , title={{The impact of other customers on customer experiences: a psycho logical distance perspective}} , author={{ LMiao } and { ASMattila }} , journal={{Journal of Hospitality & Tourism Research}} 37 1 , year={2011} } @incollection{b17, , title={{Does Food Quality Really Matter in Restaurants? Its Impact On Customer Satisfaction and Behavioral Intentions}} , author={{ YNamkung } and { SJang }} 10.1177/1096348007299924 , journal={{Journal of Hospitality & Tourism Research}} 31 3 , year={2007} } @book{b18, , title={{Advertising -Tropicana Discovers Some Buyers Are Passionate About Packaging -NYTimes}} , year={2009} } @incollection{b19, , title={{Customer service in the retention of mobile phone users in Nigeria}} , author={{ OOmotayo } and { AAJoachim }} , journal={{African Journal of Business Management}} 2 2 , year={2008} } @incollection{b20, , title={{Brand attachment and brand attitude strength: conceptual and empirical differentiation of two critical brand equity drivers}} , author={{ WCPark } and { DJMacinnis } and { JRPriester } and { ABEisingerich } and { DIacobucci }} , journal={{Journal of Marketing}} 74 6 , year={2010} } @book{b21, , title={{Customers Are Your Scarcest Resource | Don Peppers | LinkedIn}} , author={{ DPeppers }} , year={2013} } @incollection{b22, , title={{A complexity view of organisational reputation}} , author={{ HPiranfar } and { RMatthews }} doi:10.1504/ IJETM. 2008. 016300 , journal={{International Journal of Environmental Technology and Manag ement}} 8 1 , year={2008} } @incollection{b23, , title={{Collaborating to create: The Internet as a platform for customer engagement in product innovation}} , author={{ MSawhney } and { GVerona } and { E&prandelli }} 10.1002/dir.20046 , journal={{Journal of Interactive Marketing}} 19 4 , year={2005} } @incollection{b24, , title={{Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding}} , author={{ JTSo } and { AGParsons } and { SFYap }} , journal={{Journal of Fashion Marketing and Manag}} 17 4 , year={2013} , note={An International Journal} } @incollection{b25, , title={{Sweetening the Till: The Use of Candy to Increase Restaurant Tipping1}} , author={{ DBStrohmetz } and { BRind } and { RFisher } and { MLynn }} doi:10.1111/ j.1559-1816.2002.tb00216.x , journal={{Journal of Applied Social Psychology}} 32 2 , year={2002} } @incollection{b26, , title={{Organizational learning from customer feedback received by service employees : A social capital perspective}} , author={{ JWirtz } and { SKTambyah } and { AS&mattila }} 10.1108/09564231011050814 , journal={{Journal of Service Management}} 21 3 , year={2010} } @incollection{b27, , title={{Taxonomy of the influence of other customers in consumer complaint behavior: a social-psychological perspective}} , author={{ RNYan } and { SLotz }} , journal={{Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior}} 22 , year={2009} } @book{b28, , title={{Tropicana Line's Sales Plunge 20% Post-Rebranding | News -Advertising Age}} , author={{ NZmuda }} , year={2009} }